What Survivor can teach you about social media

April 7, 2010

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survivor social media lessons

and I’ll admit it, I’m a big Survivor fan. Yes, this classical music, Masterpiece Theater person also likes reality tv. What does Survivor have to to with Social Media? Here’s my take: Everyone is talking about it Relative unknowns can become ‘famous,’ if only for a short while It offers a microcosm of human behavior […]

How to put your content online

March 23, 2010

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put content online

  The Internet choices are overwhelming and it’s hard to know where to start. Here are some suggestions to get you started on putting your content online.   1. Participate in Forums. LinkedIn Question & Answer is a great place to start. Also, try LinkedIn groups or other forums in your industry. Answer questions in […]

How to create effective online content

March 12, 2010

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create effective online content

To really stand out from the crowd, you must create interesting content and update it frequently. This means more than merely listing your qualifications on all the various online sites. What makes you unique? 1. Make a list of your areas of expertise. Making the list was the easy part for me since I have […]

Posted in: online, online presence

Personal branding – when less is more

March 5, 2010

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How much of an online presence do you need? Some advise you to be on as many sites as possible so you increase your chances of being found online. I disagree. I recommend that you have quality content on a few sites. Focus on the mainstream sites like LinkedIn, Facebook and Zoominfo. Focus on niche […]

Best Facebook applications for personal branding

February 22, 2010

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facebook applications for personal branding

      My goal was to write a post about the best Facebook applications for personal branding. I quickly learned that the list was a very short one! I started with the Mashable blog post: 30+ Apps for Doing Business on Facebook. As I dug further into the more interesting apps on the list, […]

LinkedIn vs. Facebook – where to start?

February 11, 2010

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linkedin vs facebook

   Where should you focus your energies? You need a presence on both LinkedIn and Facebook if you want to be credible online. If you’re a job seeker or just thinking about a career move, you should start with LinkedIn. Crafting your LinkedIn profile and tag line will help you to crystallize your professional qualifications. […]

Posted in: linkedin, online

Facebook Fan Pages vs. Facebook Groups

February 1, 2010

Comments Off on Facebook Fan Pages vs. Facebook Groups

facebook fan pages vs groups

  Have you ever wondered about the difference between a Facebook Fan Page and a Facebook Group? It can be confusing. FACEBOOK FAN PAGES The Facebook definition of Fan Page: “[Fan pages are a way to] create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify […]

Posted in: facebook

Facebook privacy – 8 important tips

January 22, 2010

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Before deciding on your Facebook privacy controls, ask yourself: “what are my reasons for being on Facebook?” Is it just for fun and to keep up with friends? Or is it to create more of an online presence? If you’re on it just for fun, you may want to have your information more private than […]

How to choose meaningful Facebook friends

January 12, 2010

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choose facebook friends

Is a Facebook friend the same as a real-life friend? It depends. This advice is for those who want to have meaningful connections on Facebook. 1. Start with people you know. On your Facebook Home Page, in the lower right corner are the links you’ll need (see big green arrow). Click on the image below […]

Facebook etiquette

December 31, 2009

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facebook etiquette

What’s the etiquette for interacting online? Do you sometimes feel as though there is an unwritten set of rules that everyone else knows but you? Wikipedia defines etiquette as: “[telling us] which fork to use. Manners tells [us] what to do when your guest doesn’t use his fork.” This can apply to online behaviors as […]

Posted in: facebook, social media