Browsing All posts tagged under »twitter«

How to be authentic with Social Media – 5 tips

April 13, 2011


Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists […]

I just don’t get this Twitter thing

August 25, 2010


Tweet, tweet. Twitter terms are cute, but so what? I’ve read a lot about how to use Twitter effectively, but I still don’t get it. I just don’t care for hourly updates, even from experts. I mean, no one can be THAT interesting all the time. I try to practice good Twitter etiquette. If someone […]

Better social media metrics

July 14, 2010


All this social media stuff is fun and is a great way to extend your social circle. But, so what? What measurable results have you achieved from your social media activities? Or have you even thought about your goals? It’s all to easy to get caught up in the numbers hype. How many connections can […]