Browsing All posts tagged under »marketing«

Awful marketing

September 27, 2017

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What ever happened to honesty and integrity? I know, I know, I am asking a rhetorical question, but two recent incidents really got me thinking. By now, you all must have heard of the Equifax data breach. At least 143 million names, birthdates and social security numbers were stolen by hackers getting into Equifax. Now […]

Confusing marketing

August 2, 2017

Comments Off on Confusing marketing

I spent my younger years baking in the sun. What could be better than being blonde and tanned? Now I am paying the price with several bouts of skin cancer. So now, I am meticulous about wearing sunscreen, even in the winter. I especially like Coppertone Water Babies sunscreen; it works the best. I was […]

The future of marketing

October 21, 2015

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The décor for the Future M conference was, appropriately, futuristic. For pictures see, My week at Future M.  And not surprisingly, the theme was the future of marketing. Here are some main points from the first keynote talk, “Innovation in Technology” by Brian David Johnson, Futurist and Principal Engineer at Intel. We can turn anything […]

Information overload

September 16, 2015

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We are bombarded with information, images and stuff. Just one email from a content marketing firm has about 20 article links. I find myself so overwhelmed that I no longer even open the email. I just hit delete. I can’t even be bothered to open the email, scroll down through all the stuff and hit […]

Annoying marketing

September 2, 2015

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I am so fortunate to live in Boston, where the tech and marketing community is so vibrant. There are just so many wonderful networking and learning opportunities here. One organization that has created some great events is MITX, the Massachusetts Innovation and Technology Exchange. Unfortunately, some recent events have made me change my opinion of […]

Targeted marketing – good or bad?

May 13, 2015

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Targeted marketing is a process of identifying potential customers and promoting products and services via mediums that are most likely to reach those customers. Targeting is a marketing buzzword. I dislike buzzwords, heck I even dislike the word “buzzword.”When I did a search for images of “targeted marketing,” all the images showed a dart pointed […]

Scary marketing

March 25, 2015

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I was going to do a blog post about, “Where’s Waldo?” but that will have to wait. I have to get something off my chest. Here’s an email that I just got: **************************************** Hi Nancy, I hope all is well! My name is Yutaka Yamamoto and I’m with Oracle’s Business Intelligence and Analytics team, as […]