Browsing All posts tagged under »personal branding«

What is it?????

September 14, 2016


What do you think?  A word to some of my friends  (and you know who you are) – you will know immediately what this is.

Now THAT’S great marketing

February 18, 2015


As we are having our 4th big snowstorm in two weeks, I am really, really enjoying my Jessica Smith workouts.  Jessica lives and films her workouts in Florida.  It is so nice to see palm trees, pretty water views, boats and pelicans.  I can pretend that I am somewhere warm.  Maybe I should write a […]

How do you know when it’s time for a change?

September 17, 2014


Change is hard and it is scary. But it can also be exhilarating. I got to thinking about this as I change my exercise rotation. I’ve had a very successful run at doing barre (ballet-type) exercises. I think it’s time for a change though and so I’ve been doing P90X3. (Which stands for Power 90 […]

It’s not about the marketing

May 7, 2014


Does good marketing insure success? No it doesn’t. Companies need to have substance and a personal connection behind their marketing claims. Mr. Ken is certainly enjoying a connection with his Easter Peep donut! It’s hard to see, but there is a little pink Easter Peep nestled in the donut hole.  As cute as that is, […]

What’s in a name?

February 20, 2013


For marketing and branding, a good name is key. The name of a product, service or company should reflect the essence of it. As a marketing person, I should be quite creative right? This is true most of the time, but I’m stuck on thinking of a catchy name for my new fitness and health […]

Are you for real?

September 19, 2012


It took me until my 40’s to be real. Up until then, I was following what I thought I “should” be doing. Now I follow my heart. And you know what? I’m happier and more successful. It’s also about being authentic. We keep hearing that for social media to be effective, you must be authentic. […]

Reflections on the end of summer

September 12, 2012


I’m torn about summer coming to an end. On one hand, I will miss all the hours of daylight. I love getting up early – can we say 4 am?. By the time I’m done with my healthy breakfast at 5 am, it’s already getting light outside. On the other hand, this has been a […]

Unexpected benefits of blogging

August 2, 2012


Why blog? For me, the reasons are many: to improve my writing, to create an effective online presence, to learn more about technology, to add structure to my life. And the list goes on. Blogging is also about connecting with others. This came true for me in a very special way recently when I reconnected […]

How yoga helped me succeed in business

June 7, 2012


At first glance yoga and business seem to be exact opposites. To use yoga terms, yin and yang. Yoga is about feeling calm and centered, while business is about being alert and winning. That may be true, but if you dig deeper, you’ll see it’s much more than that. I’m currently doing an 108 day […]

Create your personal brand: 7 tips

April 6, 2011


Wouldn’t it be nice if all you had to do to create your unique personal brand was to follow a check list? While it is helpful to have a checklist, the power of creating your brand comes from really thinking about what you do and what makes you unique. Self-knowledge is key for this. You […]