Browsing All posts tagged under »personal branding«

Who are you really? What’s your personal brand?

March 30, 2011


This question comes up a lot if you’re looking for a job. We all should have a personal brand. For me the answer has changed as I’ve gotten older. The answer also changes depending upon the context. What do you say when people ask you about yourself? Here’s what I’ve said over the years.   […]

New Year’s Resolutions – 2011

January 11, 2011


It’s a new year and time for new resolutions. In an attempt to be held accountable this year, I’m going public with my resolutions. My 2011 resolutions: Blogging 1. Reach out to more bloggers. 2. Update my blog theme. 3. Investigate moving my blog to 4. Write posts in advance. Career 1. Attend at […]

Five Successful Personal Branding Techniques

November 16, 2010

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Last weekend, I was spoke about entrepreneurship and personal branding at my alma mater, Mount Holyoke College. This was part of the annual student-run conference about careers. Mount Holyoke alumnae and friends were invited back to speak about their experiences. There were several panels covering many industries: entrepreneurs, marketing, creative arts, investment banking and non-profits. […]

Just push through it

October 6, 2010


The theme for these past few weeks is how my hobbies like hiking and kayaking have helped me in the business world. This post is no different. I went for a three hour hike this past weekend. The weather was perfect, cool and clear. About halfway through my hike, I felt blisters starting to form […]

Why everyone needs Social Media

July 28, 2010


You can’t escape it, Facebook, Twitter and LinkedIn are everywhere. Think you can ignore it all? Think again. Here are 5 Reasons why you need Social Media: 1. Define your online presence. The first thing anyone will do before meeting you is to Google you. You want to have some control over what they see. […]

Learn from blogging

May 3, 2010


  I started blogging as an outlet for my love of writing and to build my online presence. Blogging has turned out to be so much more than that. It’s serendipity. My unexpected lessons learned from blogging:   1. Change in perspective. I now look at everything with new eyes, always mindful of what I […]

4 tips to make your LinkedIn profile stand out

April 28, 2010


Okay, so you’ve completed your LinkedIn profile, crafted a killer tag line, have lots of glowing recommendations – now what? How do you make your LinkedIn profile stand out from the other 65 million other profiles? Before you start, you should define your goal. My goal is to showcase my skills as a content marketing […]

7 biggest mistakes in social media and how to avoid them

April 16, 2010


It’s easy to get started with Social Media. That is both a curse and a blessing. Too many people jump into the fray without much thought. Here are the 7 biggest mistakes you can make and how to avoid them. 1. If you don’t know where you’re going, any road will take you there. What […]

How to put your content online

March 23, 2010


  The Internet choices are overwhelming and it’s hard to know where to start. Here are some suggestions to get you started on putting your content online.   1. Participate in Forums. LinkedIn Question & Answer is a great place to start. Also, try LinkedIn groups or other forums in your industry. Answer questions in […]

How to create effective online content

March 12, 2010


To really stand out from the crowd, you must create interesting content and update it frequently. This means more than merely listing your qualifications on all the various online sites. What makes you unique? 1. Make a list of your areas of expertise. Making the list was the easy part for me since I have […]