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Musings on life, technology and marketing
Use new rules of customer engagement to your advantage
What does marketing success mean? Getting customers, engaging customers and keeping customers. A FutureM Conference session, “Harnessing New Methods of Customer Engagement,” addressed this. The panelists were some heavy hitters from successful companies, so it was great to hear their perspectives. The panelists: John Meyer – CEO of Axciom. Axciom is a global interactive marketing […]
What is the future of marketing?
October 20, 2010
No one can predict the future, but one can study current trends and extrapolate future trends. At a recent FutureM conference session on “The Future of Digital Strategy,” several marketing experts shared their views on the future of marketing. This panel was especially interesting because the companies were not your typical online marketing companies, they […]
Some days you have it and some days you don’t
October 12, 2010
Last Wednesday was a great day. Here’s what I accomplished: *Woke up at 4 am before my alarm. *Did an intense leg workout and felt energized afterwards. *Finalized and published my blog post, Just push through it. *Wrote a draft of this blog post. *Completed a strategic marketing plan draft for the Boston Business […]
Just push through it
October 6, 2010
The theme for these past few weeks is how my hobbies like hiking and kayaking have helped me in the business world. This post is no different. I went for a three hour hike this past weekend. The weather was perfect, cool and clear. About halfway through my hike, I felt blisters starting to form […]
How kayaking helped me learn technology
September 28, 2010
I finally figured out how kayaking has helped me in business. Who would have thought that a low tech activity like kayaking could be such a help in learning technology? Here’s what kayaking has taught me about technology: 1. Stop waiting for that perfect moment and just do it. A perfect kayaking day […]
How blogging saved my career
September 20, 2010
Every once in a while you do something that has an unexpected, yet huge impact on your life. As I look to switch my career focus to marketing and writing, blogging has helped me in so many ways. Here’s how blogging has saved my career: 1. Brought back discipline. When you are out of […]
How hiking has improved my online marketing skills
September 15, 2010
It is only fitting that my inspiration for this post came to me as I was nearing the summit of Mt. Monadnock in New Hampshire. The weather was classic New England early fall with a brilliant blue sky and sun shining brightly on the yellow birch leaves. Hiking has touched my life in so […]
What writing has taught me about life
September 8, 2010
So I’ve finally found my voice. It took long enough, but better late than never. I love to write and I love to teach others about technology. Blogging and writing book reviews is the perfect combination. What writing has taught me about life: 1. It takes courage to follow your passion. All along the […]
Writing adventures at Amazon.com
August 31, 2010
I love to read, to write and to expand my online presence. So writing book reviews for Amazon is a natural for me. I’ll admit it, I used to just read mysteries. They’re great escape, but they don’t exactly make you think. I chose to expand my repertoire with biographies, business books and technology books. […]
I just don’t get this Twitter thing
August 25, 2010
Tweet, tweet. Twitter terms are cute, but so what? I’ve read a lot about how to use Twitter effectively, but I still don’t get it. I just don’t care for hourly updates, even from experts. I mean, no one can be THAT interesting all the time. I try to practice good Twitter etiquette. If someone […]
Nancy Loderick's Blog 
October 26, 2010
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