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Mobile marketing madness
I had fun at the recent Mobile Camp Boston 2011. I’ve been hearing that marketing via mobile devices is the wave of the future, so I want to learn all about this. Here’s what I learned about mobile marketing: 1. QR codes are dead. I knew I was out of my element when the first […]
What’s the hype about Skype?
March 1, 2011
You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]
What a puppy can teach us about marketing
February 22, 2011
I was sitting in my office, staring out the window and procrastinating – oops, I mean thinking. Our neighbor’s new puppy was playing in the backyard and I couldn’t help but smile as I watched her. That got me thinking about how a puppy can help teach us about marketing. And it’s not just because […]
Posted in: business
Consistency is a key to success
February 15, 2011
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We all want to know the keys to success. There are many and consistency is one of them. I will be posting to my blog at least weekly this year. This isn’t ground breaking news since I’ve been doing pretty much that for the past year. What is different about this is that I’m going […]
Five MORE content mistakes and how to fix them
February 8, 2011
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Here are the last 5 of the Top 10 Mistakes in Content Marketing and How to Fix Them. These are thanks to Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get Content, Get Customers.” Joe talked about content and how it fits into your marketing strategy. He also spoke about some common […]
Five content mistakes and how to fix them
February 1, 2011
I describe myself as a Content Marketing Strategist. Most people ask, “what the heck is that?” Simply put, content marketing is the creation and delivery of valuable information to prospects and customers. It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]
Content is king – what?
January 25, 2011
What the heck does content have to do with kings? You may be wondering the same thing. Or maybe not, in which case you can skip reading this post. Content is king simply means that content is the best way to extend your reach over the Internet. Gone are the days of “push” marketing, where […]
Technology is a tool, not a panacea
January 18, 2011
I love technology and spend most of my day immersed in it. It’s hard to keep in mind that technology is a tool, not the cure-all for everything. I am reminded of this as I’m taking on online Powerpoint 2007 course. Yes you can create professional presentations with Powerpoint and you don’t need to […]
Posted in: business, technology
New Year’s Resolutions – 2011
January 11, 2011
It’s a new year and time for new resolutions. In an attempt to be held accountable this year, I’m going public with my resolutions. My 2011 resolutions: Blogging 1. Reach out to more bloggers. 2. Update my blog theme. 3. Investigate moving my blog to WordPress.org. 4. Write posts in advance. Career 1. Attend at […]
Nancy Loderick's Blog 
March 9, 2011
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