Browsing All posts tagged under »set up online presence«

Five content mistakes and how to fix them

February 1, 2011


I describe myself as a Content Marketing Strategist.  Most people ask, “what the heck is that?”   Simply put, content marketing is the creation and delivery of valuable information to prospects and customers.  It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]

4 tips to make your LinkedIn profile stand out

April 28, 2010


Okay, so you’ve completed your LinkedIn profile, crafted a killer tag line, have lots of glowing recommendations – now what? How do you make your LinkedIn profile stand out from the other 65 million other profiles? Before you start, you should define your goal. My goal is to showcase my skills as a content marketing […]

How to put your content online

March 23, 2010


  The Internet choices are overwhelming and it’s hard to know where to start. Here are some suggestions to get you started on putting your content online.   1. Participate in Forums. LinkedIn Question & Answer is a great place to start. Also, try LinkedIn groups or other forums in your industry. Answer questions in […]

How to create effective online content

March 12, 2010


To really stand out from the crowd, you must create interesting content and update it frequently. This means more than merely listing your qualifications on all the various online sites. What makes you unique? 1. Make a list of your areas of expertise. Making the list was the easy part for me since I have […]

Personal branding – when less is more

March 5, 2010


How much of an online presence do you need? Some advise you to be on as many sites as possible so you increase your chances of being found online. I disagree. I recommend that you have quality content on a few sites. Focus on the mainstream sites like LinkedIn, Facebook and Zoominfo. Focus on niche […]

Build your online presence in 7 easy steps

December 11, 2009


The first thing anyone will do before meeting you is to do an online search on your name. This is commonly referred to as Googling, named after that famous company. Whether you’re searching for a job, networking to meet new people, or trying to build your business, be proactive in building a positive online presence. […]