In response to the recent backlash against Facebook’s latest privacy changes, Mark Zuckerberg announced yet more changes. Supposedly these changes make it simpler for users to set privacy controls. A summary of the changes follows. 1. Simplified privacy controls. Go to Account –> Privacy Settings and you’ll see a summary of how you’ve set […]
Facebook is once again in the news because of their latest privacy changes. In December ’09, Facebook made all profile information public by default. They’re continuing to open up your Facebook information. A summary of the changes: 1. Everything you list on your profile is now public. This includes: city you live in, photos, […]
I started blogging as an outlet for my love of writing and to build my online presence. Blogging has turned out to be so much more than that. It’s serendipity. My unexpected lessons learned from blogging: 1. Change in perspective. I now look at everything with new eyes, always mindful of what I […]
Okay, so you’ve completed your LinkedIn profile, crafted a killer tag line, have lots of glowing recommendations – now what? How do you make your LinkedIn profile stand out from the other 65 million other profiles? Before you start, you should define your goal. My goal is to showcase my skills as a content marketing […]
It’s easy to get started with Social Media. That is both a curse and a blessing. Too many people jump into the fray without much thought. Here are the 7 biggest mistakes you can make and how to avoid them. 1. If you don’t know where you’re going, any road will take you there. What […]
and I’ll admit it, I’m a big Survivor fan. Yes, this classical music, Masterpiece Theater person also likes reality tv. What does Survivor have to to with Social Media? Here’s my take: Everyone is talking about it Relative unknowns can become ‘famous,’ if only for a short while It offers a microcosm of human behavior […]
The Internet choices are overwhelming and it’s hard to know where to start. Here are some suggestions to get you started on putting your content online. 1. Participate in Forums. LinkedIn Question & Answer is a great place to start. Also, try LinkedIn groups or other forums in your industry. Answer questions in […]
To really stand out from the crowd, you must create interesting content and update it frequently. This means more than merely listing your qualifications on all the various online sites. What makes you unique? 1. Make a list of your areas of expertise. Making the list was the easy part for me since I have […]
How much of an online presence do you need? Some advise you to be on as many sites as possible so you increase your chances of being found online. I disagree. I recommend that you have quality content on a few sites. Focus on the mainstream sites like LinkedIn, Facebook and Zoominfo. Focus on niche […]
My goal was to write a post about the best Facebook applications for personal branding. I quickly learned that the list was a very short one! I started with the Mashable blog post: 30+ Apps for Doing Business on Facebook. As I dug further into the more interesting apps on the list, […]
June 7, 2010
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