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Confusing marketing

August 2, 2017

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I spent my younger years baking in the sun. What could be better than being blonde and tanned? Now I am paying the price with several bouts of skin cancer. So now, I am meticulous about wearing sunscreen, even in the winter. I especially like Coppertone Water Babies sunscreen; it works the best. I was […]

The future of marketing

October 21, 2015

The décor for the Future M conference was, appropriately, futuristic. For pictures see, My week at Future M. And not surprisingly, the theme was the future of marketing. Here are some main points from the first keynote talk, “Innovation in Technology” by Brian David Johnson, Futurist and Principal Engineer at Intel. We can turn anything […]

Information overload

September 16, 2015

We are bombarded with information, images and stuff. Just one email from a content marketing firm has about 20 article links. I find myself so overwhelmed that I no longer even open the email. I just hit delete. I can’t even be bothered to open the email, scroll down through all the stuff and hit […]

Annoying marketing

September 2, 2015

I am so fortunate to live in Boston, where the tech and marketing community is so vibrant. There are just so many wonderful networking and learning opportunities here. One organization that has created some great events is MITX, the Massachusetts Innovation and Technology Exchange. Unfortunately, some recent events have made me change my opinion of […]

Targeted marketing – good or bad?

May 13, 2015

Targeted marketing is a process of identifying potential customers and promoting products and services via mediums that are most likely to reach those customers. Targeting is a marketing buzzword. I dislike buzzwords, heck I even dislike the word “buzzword.”When I did a search for images of “targeted marketing,” all the images showed a dart pointed […]

Scary marketing

March 25, 2015

I was going to do a blog post about, “Where’s Waldo?” but that will have to wait. I have to get something off my chest. Here’s an email that I just got: **************************************** Hi Nancy, I hope all is well! My name is Yutaka Yamamoto and I’m with Oracle’s Business Intelligence and Analytics team, as […]

Now THAT’S great marketing

February 18, 2015

As we are having our 4th big snowstorm in two weeks, I am really, really enjoying my Jessica Smith workouts. Jessica lives and films her workouts in Florida. It is so nice to see palm trees, pretty water views, boats and pelicans. I can pretend that I am somewhere warm. Maybe I should write a […]

How to watch the Super Bowl (like a girl)

February 4, 2015

Blah, blah, blah. I hate football. There is just something very weird about 300 pound men jumping on top of each other. And for this they get paid millions of dollars a year! I just don’t get it. Yes, the Patriots won the Super Bowl. Yes, it was a cliff hanger of a game. Yes, […]

The smartphone saga

December 3, 2014

to I have decided to enter the 21st century and buy a smart phone. I really, really wanted the new and super cool iPhone 6, but my cheapness, er common sense, prevailed. Before this, I had a TracFone, which isn’t fun or sexy, but it is dirt cheap and does the trick. After […]

Mystery solved

November 19, 2014

So for those of you waiting on the edge of your seat for the answer to last week’s, What is it???, the answer is here. It is a Netgear Nighthawk Smart Wi-Fi Router. What?? In English terms, it’s a machine that allows your computer, smartphone, tablet or any other device to connect to the Internet […]