How NOT to communicate with clients

October 20, 2011

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how to communicate

There are literally hundreds of blog posts and other articles out there about best practices in marketing. I love reading and learning about these. A recent example reminded me what NOT to do. We recently received a notice in our mailbox, telling us about some upcoming work being done to the water pipes on our […]

Posted in: business, life, marketing, writing

Four simple marketing ideas that will make you shine

October 13, 2011

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marketing ideas

We all are marketers to some extent. Whether you have the word “marketing” in your job title or even if you’re a behind-the-scene programmer, you may need to sell your ideas or approach to your users or your manager. A few months ago at Boston BarCamp 6, an unconference held at MIT, I heard Jonathan […]

Lessons learned from entrepreneurs at FutureM

October 6, 2011

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lessons learned from entrepreneurs

I spent a fascinating week at the FutureM conference, where leading marketers and technologists shared their knowledge. It was a wonderful experience. Every session was presented by one or more successful entrepreneurs. As I listened to them speak, I started feeling very inadequate. I’ve had the same training as many of these folks, but ended […]

What is the future of Marketing in Massachusetts?

September 28, 2011

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marketing in massachusetts

    The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts […]

Three future marketing trends happening now

September 21, 2011

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future trends in marketing

I spent the past week at the FutureM conference, a community-driven Boston-area event that brought leading marketers and technologists together. Over 100 sessions were held throughout the week. With so much going on, it was hard to take it all in. Out of all the great information and discussion, there were three future marketing trends […]

Celebrate the end of summer – and enhance your career

September 1, 2011

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celebrate summer and enhance career

As summer draws to a close, are you sad? Or, are you looking forward to the fall? I had an awesome summer with the best kayaking ever. The end of summer means winter is not far behind. I sure miss kayaking in the winter. I also love the fall, it’s my favorite time of year […]

Posted in: business, life

Lessons learned from setting goals

August 25, 2011

3

set goals for success

First of all, you have to define what success means to you. You also have to have goals and concrete steps to achieve those goals. My main focus this summer was to increase my upper body strength so that kayaking would be easier and more enjoyable. Did I succeed? Yes! Here are the lessons I […]

Posted in: business, life

How do you escape?

August 18, 2011

3

nancy loderick kayaking on river

Kayaking is my ultimate escape. Water like glass, birds singing, gentle breezes blowing. My boat glides softly through the water and the only sound is the gentle splish splash of my paddle propelling me forward. I’m very fortunate to live only 5 minutes away from a beautiful river. When I’m out on my kayak, all I […]

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Posted in: business, life

Do you have the discipline to achieve your goals?

August 11, 2011

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discipline to achieve goals

I have lots of discipline when it comes to exercise. I can easily push myself, even when I don’t feel like doing any exericse. I am stronger and in the best shape of my life. I also have lots of energy, in spite of having a lot of stress in my life right now. Here’s […]

Posted in: business, life

How Lady Gaga helped me to be more creative

August 4, 2011

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lady gaga and creativity

I don’t really know much about Lady Gaga since my tastes run more to Bach, Mozart, and Vivaldi.  As I sat down to write this week’s blog post, I was thinking.  Okay, I was procrastinating and perusing fitness websites.  My mind started to wander, as it often does, and I started looking for 10 minute […]