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Three new things I learned at Wordcamp Boston 2011

July 27, 2011

WordCamp Boston 2011 was held this past weekend at Boston University. It was a blast! I learned so much and I can’t wait to put into practice what I’ve learned. The three biggest things I learned from WordCamp Boston are listed below. 1. It is possible to get inexpensive and GOOD web hosting. BlueHost, HostGator, […]

How to integrate social media with your website

May 3, 2011

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True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A […]

How to build better online communities

April 27, 2011

Social media is all about community. Even though most of us are glued to our iPhones and Blackberries, we are doing this so that we can be connected to other people. I say, “what about looking up from these devices and having a face-to-face conversation instead?” Alas, that’s a topic for another blog post. This […]

How to give great presentations – 4 Tips

April 19, 2011

I had a blast at the Boston BarCamp 6, held on April 9 and 10 at the Microsoft NERD Center in Cambridge. BarCamp Boston is one of those unconferences, meaning it’s organized on the fly by the attendees and for the attendees. BarCamp is one of the geekier unconferences, with a lot of the presentations […]

What’s the hype about Skype?

March 1, 2011

You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]

Consistency is a key to success

February 15, 2011

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We all want to know the keys to success. There are many and consistency is one of them. I will be posting to my blog at least weekly this year. This isn’t ground breaking news since I’ve been doing pretty much that for the past year. What is different about this is that I’m going […]

Five MORE content mistakes and how to fix them

February 8, 2011

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Here are the last 5 of the Top 10 Mistakes in Content Marketing and How to Fix Them. These are thanks to Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get Content, Get Customers.” Joe talked about content and how it fits into your marketing strategy. He also spoke about some common […]

Five content mistakes and how to fix them

February 1, 2011

I describe myself as a Content Marketing Strategist. Most people ask, “what the heck is that?” Simply put, content marketing is the creation and delivery of valuable information to prospects and customers. It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]

Content is king – what?

January 25, 2011

What the heck does content have to do with kings? You may be wondering the same thing. Or maybe not, in which case you can skip reading this post. Content is king simply means that content is the best way to extend your reach over the Internet. Gone are the days of “push” marketing, where […]