How to integrate social media with your website

True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm.

Here are the highlights from his talk.

A Mullen study of 2010 Media Trends shows:

–Local newspapers show a -2.3% decline; spending is $0.8 billion.
–National tv show a +4.9% increase; spending is $35.4 billion.
–Online marketing shows a +11.0% increase; spending is $25.3 billion.

As you can see online marketing spending is growing. Online marketing starts with content. David’s tips on how to make your online content go further are listed below.

1. Make it easy for visitors to connect with you. Put your Facebook, Twitter, YouTube buttons prominently on your website.

2. Make it easy for people to share your content with others.

3. Allow people to share your content with others using RSS feeds.

4. Don’t broadcast the same message acrosse all media channels. This is overkill.

5. Don’t self-promote; provide valuable information.

My biggest take-away from this session is that you need to have an integrated strategy for all of your online channels, including your website.

What tips do you have for integrating social media with your website?

Photo courtesy of massenpunkt’s Flickr Photostream under Creative Commons licensing.