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Browsing All posts tagged under »content«

What’s the hype about Skype?

March 1, 2011

You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]

Consistency is a key to success

February 15, 2011

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We all want to know the keys to success. There are many and consistency is one of them. I will be posting to my blog at least weekly this year. This isn’t ground breaking news since I’ve been doing pretty much that for the past year. What is different about this is that I’m going […]

Five MORE content mistakes and how to fix them

February 8, 2011

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Here are the last 5 of the Top 10 Mistakes in Content Marketing and How to Fix Them. These are thanks to Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get Content, Get Customers.” Joe talked about content and how it fits into your marketing strategy. He also spoke about some common […]

Five content mistakes and how to fix them

February 1, 2011

I describe myself as a Content Marketing Strategist. Most people ask, “what the heck is that?” Simply put, content marketing is the creation and delivery of valuable information to prospects and customers. It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]

Content is king – what?

January 25, 2011

What the heck does content have to do with kings? You may be wondering the same thing. Or maybe not, in which case you can skip reading this post. Content is king simply means that content is the best way to extend your reach over the Internet. Gone are the days of “push” marketing, where […]

My Blog: 2010 in review

January 4, 2011

The stats helper monkeys at WordPress.com mulled over how my blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 3,100 times in 2010. That’s about 7 full 747s. In […]

What is the future of marketing?

October 20, 2010

No one can predict the future, but one can study current trends and extrapolate future trends. At a recent FutureM conference session on “The Future of Digital Strategy,” several marketing experts shared their views on the future of marketing. This panel was especially interesting because the companies were not your typical online marketing companies, they […]

How blogging saved my career

September 20, 2010

Every once in a while you do something that has an unexpected, yet huge impact on your life. As I look to switch my career focus to marketing and writing, blogging has helped me in so many ways. Here’s how blogging has saved my career: 1. Brought back discipline. When you are out of […]

What writing has taught me about life

September 8, 2010

So I’ve finally found my voice. It took long enough, but better late than never. I love to write and I love to teach others about technology. Blogging and writing book reviews is the perfect combination. What writing has taught me about life: 1. It takes courage to follow your passion. All along the […]

Writing adventures at Amazon.com

August 31, 2010

I love to read, to write and to expand my online presence. So writing book reviews for Amazon is a natural for me. I’ll admit it, I used to just read mysteries. They’re great escape, but they don’t exactly make you think. I chose to expand my repertoire with biographies, business books and technology books. […]