4 Reasons to love Facebook ads

Posted on May 9, 2012


4 reasons to love facebook ads
**SPOILER ALERT**This post is not going to be about how and why companies should embrace Facebook ads. It’s written from the perspective of the target audience (me).

I know that ads are a ‘necessary evil,’ especially on free websites. I hate ads! They are annoying, irrelevant and in my face. That’s why I use Firefox Adblocker Plus, which takes care of most ads.

That being said, I like the ads on Facebook. Here’s why.

1. They’re unobtrusive.

They are stuck on the far right side, which is the last place your eye goes. I only happen to notice them because I watch to see what friends are having birthdays, which appears right above these ads.

2. They advertise good value.

Or should I say, something for free or at a discount. Facebook ads are targeted by your Facebook information, e.g. age, sex, location, interests and likes. Mmmm, it is as though they know I’m very cheap frugal?

3. They are somewhat relevant.

I do like seeing the fitness ads. I can do without the baby clothes ads or the ads for high heeled shoes.

4. They are interactive.

By this I mean, I always click on the little ‘x’ next to the ad so that it disappears. A little pop-up screen then appears asking me why I didn’t like this ad. I have a field day with checking off:

uninteresting
irrelevant
offensive
spam.

Most of the time I just check off “uninteresting.” Although if I’m in a bad mood, I may check off offensive. I never click on the ‘x’ for exercise-related ads. Of course, I never click on the ads either. I just like seeing what new fitness stuff is out there.

I can just now imagine how I am described, “cranky, fussy person who doesn’t like anything.” Ah, maybe that means that Facebook will stop showing me ads.

What about you?  How do you feel about Facebook ads?  Have you ever clicked on one?  Have you ever bought something because you saw a Facebook ad?

Photos are courtesy of Toodlepip’s Flickr Photostream, under Creative Commons Licensing.

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