business | Nancy Loderick's Blog

Browsing All posts tagged under »business«

What’s the hype about Skype?

March 1, 2011

You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]

What a puppy can teach us about marketing

February 22, 2011

I was sitting in my office, staring out the window and procrastinating – oops, I mean thinking. Our neighbor’s new puppy was playing in the backyard and I couldn’t help but smile as I watched her. That got me thinking about how a puppy can help teach us about marketing. And it’s not just because […]

Consistency is a key to success

February 15, 2011

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We all want to know the keys to success. There are many and consistency is one of them. I will be posting to my blog at least weekly this year. This isn’t ground breaking news since I’ve been doing pretty much that for the past year. What is different about this is that I’m going […]

Five MORE content mistakes and how to fix them

February 8, 2011

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Here are the last 5 of the Top 10 Mistakes in Content Marketing and How to Fix Them. These are thanks to Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get Content, Get Customers.” Joe talked about content and how it fits into your marketing strategy. He also spoke about some common […]

Five content mistakes and how to fix them

February 1, 2011

I describe myself as a Content Marketing Strategist. Most people ask, “what the heck is that?” Simply put, content marketing is the creation and delivery of valuable information to prospects and customers. It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]

Content is king – what?

January 25, 2011

What the heck does content have to do with kings? You may be wondering the same thing. Or maybe not, in which case you can skip reading this post. Content is king simply means that content is the best way to extend your reach over the Internet. Gone are the days of “push” marketing, where […]

New Year’s Resolutions – 2011

January 11, 2011

It’s a new year and time for new resolutions. In an attempt to be held accountable this year, I’m going public with my resolutions. My 2011 resolutions: Blogging 1. Reach out to more bloggers. 2. Update my blog theme. 3. Investigate moving my blog to WordPress.org. 4. Write posts in advance. Career 1. Attend at […]

My Blog: 2010 in review

January 4, 2011

The stats helper monkeys at WordPress.com mulled over how my blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 3,100 times in 2010. That’s about 7 full 747s. In […]

What a burrito can teach us about marketing

December 29, 2010

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I love burritos. This started during our vacation to Sante Fe, where I really love the Southwestern lifestyle. I am so ready to move out there and enjoy the beautiful weather and scenery. I don’t think of Boston as having great burritos. Irish lager maybe and pizza, but not burritos. But, I was pleasantly surprised […]

High stress level = high creativity level?

December 22, 2010

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To say my life is stressful right now is an understatement. Here’s what I’m currently dealing with: * expensive and involved dental surgery * doubling of health insurance premiums * increasing health issues with my mother and mother-in-law * continued poor economy in Massachusetts. Surprsingly, my creativity is also high. I’ve written ten blog […]