business | Nancy Loderick's Blog

Browsing All posts tagged under »business«

How to integrate social media with your website

May 3, 2011

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True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A […]

How to build better online communities

April 27, 2011

Social media is all about community. Even though most of us are glued to our iPhones and Blackberries, we are doing this so that we can be connected to other people. I say, “what about looking up from these devices and having a face-to-face conversation instead?” Alas, that’s a topic for another blog post. This […]

How to give great presentations – 4 Tips

April 19, 2011

I had a blast at the Boston BarCamp 6, held on April 9 and 10 at the Microsoft NERD Center in Cambridge. BarCamp Boston is one of those unconferences, meaning it’s organized on the fly by the attendees and for the attendees. BarCamp is one of the geekier unconferences, with a lot of the presentations […]

How to be authentic with Social Media – 5 tips

April 13, 2011

Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists […]

Who are you really? What’s your personal brand?

March 30, 2011

This question comes up a lot if you’re looking for a job. We all should have a personal brand. For me the answer has changed as I’ve gotten older. The answer also changes depending upon the context. What do you say when people ask you about yourself? Here’s what I’ve said over the years. […]

Facebook for business, fun or both?

March 23, 2011

I keep reading about how Facebook is the next big thing for business. It’s true if you’re a big brand like Coke or Nike. But, I still don’t get it. I use Facebook for distraction and fun and don’t want to be reminded about business. No, I don’t spend all day playing Farmville or Bejeweled. […]

Have you been to an unconference?

March 15, 2011

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Not only is technology changing the way we do work, but it’s also changing the way we think about everyday things. A current trend is for unconferences, or camps. The goals for these events are: sharing knowledge, helping others and having fun. The attendees are the experts and there are no formal panels. Unconferences can […]

Mobile marketing madness

March 9, 2011

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I had fun at the recent Mobile Camp Boston 2011. I’ve been hearing that marketing via mobile devices is the wave of the future, so I want to learn all about this. Here’s what I learned about mobile marketing: 1. QR codes are dead. I knew I was out of my element when the first […]

What’s the hype about Skype?

March 1, 2011

You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]

What a puppy can teach us about marketing

February 22, 2011

I was sitting in my office, staring out the window and procrastinating – oops, I mean thinking. Our neighbor’s new puppy was playing in the backyard and I couldn’t help but smile as I watched her. That got me thinking about how a puppy can help teach us about marketing. And it’s not just because […]