What a burrito can teach us about marketing

Posted on December 29, 2010


great marketing burrito
I love burritos. This started during our vacation to Sante Fe, where I really love the Southwestern lifestyle. I am so ready to move out there and enjoy the beautiful weather and scenery.

I don’t think of Boston as having great burritos. Irish lager maybe and pizza, but not burritos. But, I was pleasantly surprised when I came upon Boloco, on Boylston Street in Boston.

Not only was I treated to a delicious burrito, but I also had an amazing customer experience. I am singing the praises of Boloco to all my friends. Next time I’m near a Boloco, of course I’m going to stop in. And isn’t that what we all want for our brand?

What this burrito experience taught me about marketing:

1. Friendly greeting as soon as I walked in.

Is your brand welcoming? Does your website invite viewers to spend time there?

2. Clear explanation of product offerings.

Can people understand your products and their benefits?

3. Server asked me what I wanted, then suggested products to meet my needs.

Do you listen to your customers? Do you respond to meet their needs, or do you give them a canned response?

4. No hard sell.

Server mentionned that if I was a regular, then it might make sense to have Boloco card. This wasn’t the first thing said to me.  They wanted to know what I wanted before giving me an answer.

5. Quick and friendly servce.

In this 24/7 world, people expect fast and friendly service? Do you answer all inquiries promptly?

6. Delicious product.

Are your products good?

7. Transparent product.

I could go to the Boloco website and find out complete nutrition information.  Is information about your products easily found on your website?

Even if you are selling services and not actual physical products, these lessons can apply.


Posted in: business