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Musings on life, technology and marketing
Slow and steady beats fast and furious every time
I’ll be the first to admit that I do things at hyperspeed, whether it’s walking or reading or writing. This is not always a good thing and I was reminded of this during my last hike. Normally when we hike at Blue Hills, we do the most difficult trails that are rocky and steep. Talk […]
Posted in: business
How failure can create success
May 11, 2011
We’ve all experienced failures in our life. What do you do when faced with failure? I recently went through some rather involved and VERY painful dental surgery. It involved tooth extraction and multiple bone grafts. Unfortunately the bone grafts didn’t work, so it was all for naught. The procedure was a failure, but the experience […]
Posted in: business
How to integrate social media with your website
May 3, 2011
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True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A […]
How to build better online communities
April 27, 2011
Social media is all about community. Even though most of us are glued to our iPhones and Blackberries, we are doing this so that we can be connected to other people. I say, “what about looking up from these devices and having a face-to-face conversation instead?” Alas, that’s a topic for another blog post. This […]
How to give great presentations – 4 Tips
April 19, 2011
I had a blast at the Boston BarCamp 6, held on April 9 and 10 at the Microsoft NERD Center in Cambridge. BarCamp Boston is one of those unconferences, meaning it’s organized on the fly by the attendees and for the attendees. BarCamp is one of the geekier unconferences, with a lot of the presentations […]
How to be authentic with Social Media – 5 tips
April 13, 2011
Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists […]
Posted in: business, conferences, marketing, marketing, online, social media, technology, technology
Create your personal brand: 7 tips
April 6, 2011
Wouldn’t it be nice if all you had to do to create your unique personal brand was to follow a check list? While it is helpful to have a checklist, the power of creating your brand comes from really thinking about what you do and what makes you unique. Self-knowledge is key for this. You […]
Who are you really? What’s your personal brand?
March 30, 2011
This question comes up a lot if you’re looking for a job. We all should have a personal brand. For me the answer has changed as I’ve gotten older. The answer also changes depending upon the context. What do you say when people ask you about yourself? Here’s what I’ve said over the years. […]
Facebook for business, fun or both?
March 23, 2011
I keep reading about how Facebook is the next big thing for business. It’s true if you’re a big brand like Coke or Nike. But, I still don’t get it. I use Facebook for distraction and fun and don’t want to be reminded about business. No, I don’t spend all day playing Farmville or Bejeweled. […]
Have you been to an unconference?
March 15, 2011
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Not only is technology changing the way we do work, but it’s also changing the way we think about everyday things. A current trend is for unconferences, or camps. The goals for these events are: sharing knowledge, helping others and having fun. The attendees are the experts and there are no formal panels. Unconferences can […]
Nancy Loderick's Blog 
May 18, 2011
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