Browsing All Posts filed under »online presence«

How to build a better website

November 3, 2010

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Another great FutureM Conference session was “A Webiste Makeover Event: The Future Face of Digital Business.” As a person who helps companies build better websites, I was particularly interested in this event. The speakers: Richard Banfield – CEO of Fresh Tilled Soil, which designs web interfaces for entrepreneurs. Chris Merrill – CEO of Super Web-o-Matic, […]

Writing adventures at Amazon.com

August 31, 2010

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I love to read, to write and to expand my online presence. So writing book reviews for Amazon is a natural for me. I’ll admit it, I used to just read mysteries. They’re great escape, but they don’t exactly make you think. I chose to expand my repertoire with biographies, business books and technology books. […]

I just don’t get this Twitter thing

August 25, 2010

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Tweet, tweet. Twitter terms are cute, but so what? I’ve read a lot about how to use Twitter effectively, but I still don’t get it. I just don’t care for hourly updates, even from experts. I mean, no one can be THAT interesting all the time. I try to practice good Twitter etiquette. If someone […]

How to create great Facebook fan pages

August 12, 2010

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  So you’ve decided that a Facebook fan page is the way to go. Now what? Here are a few tips to help you get started. 1. Set your goals. What do you wish to accomplish with your fan page? To you want to educate? To Entice? To engage? 2. Be consistent across all media. […]

Do you need a Facebook Fan Page?

August 4, 2010

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Facebook is more than just a bunch of college students staying in touch with their friends. I’m sure you’ve heard that businesses are flocking to Facebook too. Should you, or your company, have a Facebook fan page? The answer is – it depends. Things to consider before setting up a Facebook fan page: 1. Where […]

Why everyone needs Social Media

July 28, 2010

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You can’t escape it, Facebook, Twitter and LinkedIn are everywhere. Think you can ignore it all? Think again. Here are 5 Reasons why you need Social Media: 1. Define your online presence. The first thing anyone will do before meeting you is to Google you. You want to have some control over what they see. […]

Why you need a vacation from Social Media

July 21, 2010

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    It’s summer, so ignore your iPhone! Turn away from Twitter! Close your computer! Summer means vacation, so why not take a vacation from social media? Here are four good reasons why you should: 1. Changing your routine boosts creativity. When you change how you do something, new neural pathways are created in your […]

Best ways to learn social media

June 28, 2010

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It’s pretty easy to set up profiles in most social media sites. This is both a blessing and a curse. People not comfortable with technology usually like step-by-step instructions on what to do. This is not the best way to approach social media. A recent blog post by a colleague, Josh Waldman, Social Media Cannot […]

More Facebook privacy changes May 2010

June 7, 2010

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  In response to the recent backlash against Facebook’s latest privacy changes, Mark Zuckerberg announced yet more changes. Supposedly these changes make it simpler for users to set privacy controls. A summary of the changes follows. 1. Simplified privacy controls. Go to Account –> Privacy Settings and you’ll see a summary of how you’ve set […]

Facebook privacy changes

May 24, 2010

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  Facebook is once again in the news because of their latest privacy changes. In December ’09, Facebook made all profile information public by default. They’re continuing to open up your Facebook information. A summary of the changes: 1. Everything you list on your profile is now public. This includes: city you live in, photos, […]