Browsing All posts tagged under »online presence«

More Facebook privacy changes May 2010

June 7, 2010

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  In response to the recent backlash against Facebook’s latest privacy changes, Mark Zuckerberg announced yet more changes. Supposedly these changes make it simpler for users to set privacy controls. A summary of the changes follows. 1. Simplified privacy controls. Go to Account –> Privacy Settings and you’ll see a summary of how you’ve set […]

Learn from blogging

May 3, 2010

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  I started blogging as an outlet for my love of writing and to build my online presence. Blogging has turned out to be so much more than that. It’s serendipity. My unexpected lessons learned from blogging:   1. Change in perspective. I now look at everything with new eyes, always mindful of what I […]

4 tips to make your LinkedIn profile stand out

April 28, 2010

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Okay, so you’ve completed your LinkedIn profile, crafted a killer tag line, have lots of glowing recommendations – now what? How do you make your LinkedIn profile stand out from the other 65 million other profiles? Before you start, you should define your goal. My goal is to showcase my skills as a content marketing […]

What Survivor can teach you about social media

April 7, 2010

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and I’ll admit it, I’m a big Survivor fan. Yes, this classical music, Masterpiece Theater person also likes reality tv. What does Survivor have to to with Social Media? Here’s my take: Everyone is talking about it Relative unknowns can become ‘famous,’ if only for a short while It offers a microcosm of human behavior […]

How to put your content online

March 23, 2010

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  The Internet choices are overwhelming and it’s hard to know where to start. Here are some suggestions to get you started on putting your content online.   1. Participate in Forums. LinkedIn Question & Answer is a great place to start. Also, try LinkedIn groups or other forums in your industry. Answer questions in […]

How to create effective online content

March 12, 2010

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To really stand out from the crowd, you must create interesting content and update it frequently. This means more than merely listing your qualifications on all the various online sites. What makes you unique? 1. Make a list of your areas of expertise. Making the list was the easy part for me since I have […]

Personal branding – when less is more

March 5, 2010

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How much of an online presence do you need? Some advise you to be on as many sites as possible so you increase your chances of being found online. I disagree. I recommend that you have quality content on a few sites. Focus on the mainstream sites like LinkedIn, Facebook and Zoominfo. Focus on niche […]

LinkedIn vs. Facebook – where to start?

February 11, 2010

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   Where should you focus your energies? You need a presence on both LinkedIn and Facebook if you want to be credible online. If you’re a job seeker or just thinking about a career move, you should start with LinkedIn. Crafting your LinkedIn profile and tag line will help you to crystallize your professional qualifications. […]

Facebook Fan Pages vs. Facebook Groups

February 1, 2010

Comments Off on Facebook Fan Pages vs. Facebook Groups

  Have you ever wondered about the difference between a Facebook Fan Page and a Facebook Group? It can be confusing. FACEBOOK FAN PAGES The Facebook definition of Fan Page: “[Fan pages are a way to] create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify […]

Facebook etiquette

December 31, 2009

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What’s the etiquette for interacting online? Do you sometimes feel as though there is an unwritten set of rules that everyone else knows but you? Wikipedia defines etiquette as: “[telling us] which fork to use. Manners tells [us] what to do when your guest doesn’t use his fork.” This can apply to online behaviors as […]