Browsing All posts tagged under »online presence«

3 big marketing mistakes and how to fix them

July 19, 2012


Popular advice in social media is to “fail fast, try again and fail forward.” I take issue with this statement. First impressions count and if you’ve made a bad first impression, it’s very hard to correct that. Some recent marketing mistakes brought this home to me. Here are 3 big marketing mistakes that you should […]

Why I don’t like Google plus

May 17, 2012


I started out to write a blog post about “How to Use Google +” but I got sidetracked. As a person who loves technology and who wants to stay current with the latest trends, I dutifully signed up for Google + when it was still in its beta stage. I then promptly forgot about it. […]

How to use online review sites

April 4, 2012

Comments Off on How to use online review sites

I recently attended a fascinating session about the importance of online review sites. This session was given by Francis Skipper and Halley Sheffield of 451 Marketing, a public relations, social media marketing and search marketing agency. The information they presented was so helpful, I just had to blog about it. Why are online review sites […]

Too much technology!

February 23, 2012


Technology has touched all of our lives and in many ways, has improved them. These days I think there’s too much emphasis on technology. A recent example drove this point home for me. How do you know that you have too much technology in your life? 1. You are stiff and sore at the end […]

What’s the hype about Skype?

March 1, 2011


You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]

Five content mistakes and how to fix them

February 1, 2011


I describe myself as a Content Marketing Strategist.  Most people ask, “what the heck is that?”   Simply put, content marketing is the creation and delivery of valuable information to prospects and customers.  It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]

How to build a better website

November 3, 2010


Another great FutureM Conference session was “A Webiste Makeover Event: The Future Face of Digital Business.” As a person who helps companies build better websites, I was particularly interested in this event. The speakers: Richard Banfield – CEO of Fresh Tilled Soil, which designs web interfaces for entrepreneurs. Chris Merrill – CEO of Super Web-o-Matic, […]