I recently attended a fascinating session about the importance of online review sites. This session was given by Francis Skipper and Halley Sheffield of 451 Marketing, a public relations, social media marketing and search marketing agency. The information they presented was so helpful, I just had to blog about it. Why are online review sites […]
Technology has touched all of our lives and in many ways, has improved them. These days I think there’s too much emphasis on technology. A recent example drove this point home for me. How do you know that you have too much technology in your life? 1. You are stiff and sore at the end […]
You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]
I describe myself as a Content Marketing Strategist. Most people ask, “what the heck is that?” Simply put, content marketing is the creation and delivery of valuable information to prospects and customers. It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]
Another great FutureM Conference session was “A Webiste Makeover Event: The Future Face of Digital Business.” As a person who helps companies build better websites, I was particularly interested in this event. The speakers: Richard Banfield – CEO of Fresh Tilled Soil, which designs web interfaces for entrepreneurs. Chris Merrill – CEO of Super Web-o-Matic, […]
It is only fitting that my inspiration for this post came to me as I was nearing the summit of Mt. Monadnock in New Hampshire. The weather was classic New England early fall with a brilliant blue sky and sun shining brightly on the yellow birch leaves. Hiking has touched my life in so […]
I love to read, to write and to expand my online presence. So writing book reviews for Amazon is a natural for me. I’ll admit it, I used to just read mysteries. They’re great escape, but they don’t exactly make you think. I chose to expand my repertoire with biographies, business books and technology books. […]
Tweet, tweet. Twitter terms are cute, but so what? I’ve read a lot about how to use Twitter effectively, but I still don’t get it. I just don’t care for hourly updates, even from experts. I mean, no one can be THAT interesting all the time. I try to practice good Twitter etiquette. If someone […]
You can’t escape it, Facebook, Twitter and LinkedIn are everywhere. Think you can ignore it all? Think again. Here are 5 Reasons why you need Social Media: 1. Define your online presence. The first thing anyone will do before meeting you is to Google you. You want to have some control over what they see. […]
It’s pretty easy to set up profiles in most social media sites. This is both a blessing and a curse. People not comfortable with technology usually like step-by-step instructions on what to do. This is not the best way to approach social media. A recent blog post by a colleague, Josh Waldman, Social Media Cannot […]
Nancy Loderick's Blog 
April 4, 2012
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