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Awful marketing

September 27, 2017

What ever happened to honesty and integrity? I know, I know, I am asking a rhetorical question, but two recent incidents really got me thinking. By now, you all must have heard of the Equifax data breach. At least 143 million names, birthdates and social security numbers were stolen by hackers getting into Equifax. Now […]

Confusing marketing

August 2, 2017

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I spent my younger years baking in the sun. What could be better than being blonde and tanned? Now I am paying the price with several bouts of skin cancer. So now, I am meticulous about wearing sunscreen, even in the winter. I especially like Coppertone Water Babies sunscreen; it works the best. I was […]

The future of marketing

October 21, 2015

The décor for the Future M conference was, appropriately, futuristic. For pictures see, My week at Future M. And not surprisingly, the theme was the future of marketing. Here are some main points from the first keynote talk, “Innovation in Technology” by Brian David Johnson, Futurist and Principal Engineer at Intel. We can turn anything […]

My week at Future M

October 14, 2015

I just finished up a fantastic week learning all about the future of marketing. Wow, with technology changing nearly every day, things in the business world change quickly too. I will be doing a series of posts about what I learned, but to start things off, I thought you all would enjoy hearing (or should […]

Information overload

September 16, 2015

We are bombarded with information, images and stuff. Just one email from a content marketing firm has about 20 article links. I find myself so overwhelmed that I no longer even open the email. I just hit delete. I can’t even be bothered to open the email, scroll down through all the stuff and hit […]

Annoying marketing

September 2, 2015

I am so fortunate to live in Boston, where the tech and marketing community is so vibrant. There are just so many wonderful networking and learning opportunities here. One organization that has created some great events is MITX, the Massachusetts Innovation and Technology Exchange. Unfortunately, some recent events have made me change my opinion of […]

Reflections on the workplace today

April 29, 2015

I attended one of my fun marketing seminars the other day. It was held in an office near the North End of Boston. It’s a cool place. As I was sitting in the conference room, I watched as the employees came into work. This is what I saw: Well maybe the employees weren’t quite this […]

Scary marketing

March 25, 2015

I was going to do a blog post about, “Where’s Waldo?” but that will have to wait. I have to get something off my chest. Here’s an email that I just got: **************************************** Hi Nancy, I hope all is well! My name is Yutaka Yamamoto and I’m with Oracle’s Business Intelligence and Analytics team, as […]

Now THAT’S great marketing

February 18, 2015

As we are having our 4th big snowstorm in two weeks, I am really, really enjoying my Jessica Smith workouts. Jessica lives and films her workouts in Florida. It is so nice to see palm trees, pretty water views, boats and pelicans. I can pretend that I am somewhere warm. Maybe I should write a […]

How to watch the Super Bowl (like a girl)

February 4, 2015

Blah, blah, blah. I hate football. There is just something very weird about 300 pound men jumping on top of each other. And for this they get paid millions of dollars a year! I just don’t get it. Yes, the Patriots won the Super Bowl. Yes, it was a cliff hanger of a game. Yes, […]