Browsing All posts tagged under »online marketing«

Have you been to an unconference?

March 15, 2011

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Not only is technology changing the way we do work, but it’s also changing the way we think about everyday things. A current trend is for unconferences, or camps. The goals for these events are: sharing knowledge, helping others and having fun. The attendees are the experts and there are no formal panels. Unconferences can […]

Mobile marketing madness

March 9, 2011

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I had fun at the recent Mobile Camp Boston 2011. I’ve been hearing that marketing via mobile devices is the wave of the future, so I want to learn all about this. Here’s what I learned about mobile marketing: 1. QR codes are dead. I knew I was out of my element when the first […]

Five MORE content mistakes and how to fix them

February 8, 2011

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Here are the last 5 of the Top 10 Mistakes in Content Marketing and How to Fix Them. These are thanks to Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get Content, Get Customers.” Joe talked about content and how it fits into your marketing strategy. He also spoke about some common […]

Content is king – what?

January 25, 2011

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What the heck does content have to do with kings? You may be wondering the same thing. Or maybe not, in which case you can skip reading this post. Content is king simply means that content is the best way to extend your reach over the Internet. Gone are the days of “push” marketing, where […]

What a burrito can teach us about marketing

December 29, 2010

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I love burritos. This started during our vacation to Sante Fe, where I really love the Southwestern lifestyle. I am so ready to move out there and enjoy the beautiful weather and scenery. I don’t think of Boston as having great burritos. Irish lager maybe and pizza, but not burritos. But, I was pleasantly surprised […]

What is the future of marketing?

October 20, 2010

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No one can predict the future, but one can study current trends and extrapolate future trends. At a recent FutureM conference session on “The Future of Digital Strategy,” several marketing experts shared their views on the future of marketing. This panel was especially interesting because the companies were not your typical online marketing companies, they […]

How hiking has improved my online marketing skills

September 15, 2010

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  It is only fitting that my inspiration for this post came to me as I was nearing the summit of Mt. Monadnock in New Hampshire. The weather was classic New England early fall with a brilliant blue sky and sun shining brightly on the yellow birch leaves. Hiking has touched my life in so […]