online presence | Nancy Loderick's Blog

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How to build better online communities

April 27, 2011

Social media is all about community. Even though most of us are glued to our iPhones and Blackberries, we are doing this so that we can be connected to other people. I say, “what about looking up from these devices and having a face-to-face conversation instead?” Alas, that’s a topic for another blog post. This […]

Create your personal brand: 7 tips

April 6, 2011

Wouldn’t it be nice if all you had to do to create your unique personal brand was to follow a check list? While it is helpful to have a checklist, the power of creating your brand comes from really thinking about what you do and what makes you unique. Self-knowledge is key for this. You […]

Who are you really? What’s your personal brand?

March 30, 2011

This question comes up a lot if you’re looking for a job. We all should have a personal brand. For me the answer has changed as I’ve gotten older. The answer also changes depending upon the context. What do you say when people ask you about yourself? Here’s what I’ve said over the years. […]

Mobile marketing madness

March 9, 2011

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I had fun at the recent Mobile Camp Boston 2011. I’ve been hearing that marketing via mobile devices is the wave of the future, so I want to learn all about this. Here’s what I learned about mobile marketing: 1. QR codes are dead. I knew I was out of my element when the first […]

What’s the hype about Skype?

March 1, 2011

You take a computer, add voice and video and what do you get? Skype! For those of you unfamiliar with Skype, it’s a software application that allows you to make calls over the internet. You can call any other Skype user via the Internet for free. Besides being free, you can enable the video portion, […]

Consistency is a key to success

February 15, 2011

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We all want to know the keys to success. There are many and consistency is one of them. I will be posting to my blog at least weekly this year. This isn’t ground breaking news since I’ve been doing pretty much that for the past year. What is different about this is that I’m going […]

Five content mistakes and how to fix them

February 1, 2011

I describe myself as a Content Marketing Strategist. Most people ask, “what the heck is that?” Simply put, content marketing is the creation and delivery of valuable information to prospects and customers. It’s easier said than done. I heard a great presentation by Joe Pulizzi, Executive Director of Content Marketing Institute and co-author of “Get […]

Content is king – what?

January 25, 2011

What the heck does content have to do with kings? You may be wondering the same thing. Or maybe not, in which case you can skip reading this post. Content is king simply means that content is the best way to extend your reach over the Internet. Gone are the days of “push” marketing, where […]

New Year’s Resolutions – 2011

January 11, 2011

It’s a new year and time for new resolutions. In an attempt to be held accountable this year, I’m going public with my resolutions. My 2011 resolutions: Blogging 1. Reach out to more bloggers. 2. Update my blog theme. 3. Investigate moving my blog to WordPress.org. 4. Write posts in advance. Career 1. Attend at […]

My Blog: 2010 in review

January 4, 2011

The stats helper monkeys at WordPress.com mulled over how my blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 3,100 times in 2010. That’s about 7 full 747s. In […]