Browsing All Posts filed under »business«

The future of news in an online world

November 23, 2010

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Are newspapers dead? I think that the delivery of news has changed and that newspapers are no longer the preferred medium for most people. The final FutureM Conference session that I attended was on “The Future of News: Payments, Platforms and Places.” Here are the thoughts of these news experts. The panelists: Bianca Bosker – […]

Five Successful Personal Branding Techniques

November 16, 2010

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Last weekend, I was spoke about entrepreneurship and personal branding at my alma mater, Mount Holyoke College. This was part of the annual student-run conference about careers. Mount Holyoke alumnae and friends were invited back to speak about their experiences. There were several panels covering many industries: entrepreneurs, marketing, creative arts, investment banking and non-profits. […]

Be productive – live in the moment

November 10, 2010

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As one who loves intense exercise, it came as a surprise to me that I also love yoga and meditation. It took me awhile to understand this. Both yoga and meditation teach you to be present in the moment and not think about the past or the future. This was easy to do with yoga […]

How to build a better website

November 3, 2010

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Another great FutureM Conference session was “A Webiste Makeover Event: The Future Face of Digital Business.” As a person who helps companies build better websites, I was particularly interested in this event. The speakers: Richard Banfield – CEO of Fresh Tilled Soil, which designs web interfaces for entrepreneurs. Chris Merrill – CEO of Super Web-o-Matic, […]

Use new rules of customer engagement to your advantage

October 26, 2010

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What does marketing success mean? Getting customers, engaging customers and keeping customers. A FutureM Conference session, “Harnessing New Methods of Customer Engagement,” addressed this. The panelists were some heavy hitters from successful companies, so it was great to hear their perspectives. The panelists: John Meyer – CEO of Axciom. Axciom is a global interactive marketing […]

What is the future of marketing?

October 20, 2010

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No one can predict the future, but one can study current trends and extrapolate future trends. At a recent FutureM conference session on “The Future of Digital Strategy,” several marketing experts shared their views on the future of marketing. This panel was especially interesting because the companies were not your typical online marketing companies, they […]

Some days you have it and some days you don’t

October 12, 2010

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  Last Wednesday was a great day. Here’s what I accomplished: *Woke up at 4 am before my alarm. *Did an intense leg workout and felt energized afterwards. *Finalized and published my blog post, Just push through it. *Wrote a draft of this blog post. *Completed a strategic marketing plan draft for the Boston Business […]

Just push through it

October 6, 2010

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The theme for these past few weeks is how my hobbies like hiking and kayaking have helped me in the business world. This post is no different. I went for a three hour hike this past weekend. The weather was perfect, cool and clear. About halfway through my hike, I felt blisters starting to form […]

How blogging saved my career

September 20, 2010

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  Every once in a while you do something that has an unexpected, yet huge impact on your life. As I look to switch my career focus to marketing and writing, blogging has helped me in so many ways. Here’s how blogging has saved my career: 1. Brought back discipline. When you are out of […]

Can you really make money online?

December 16, 2009

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The short answer is maybe. Will you become a millionaire? Probably not. Sure some folks have made a lot of money from the Internet, but they did a lot more than just set up an online presence. How do you make money on the Internet? 1. Selling a product or service. 2. Placing ads on […]