Browsing All posts tagged under »social media«

How to build a social business

June 29, 2012

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I recently attended the Enterprise 2.0 Conference in Boston. Building a Social Business was this year’s theme. It is here that I learned about the latest technology trends and tools that will help make businesses more efficient and productive. Since I’m all about efficiency and technology, this conference was especially interesting to me. Here are […]

Lessons learned from the Facebook IPO

May 31, 2012

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Unless you live in a cave, you’ve heard about Facebook’s IPO on May 18th. To say there’s been a lot of controversy surrounding this is an understatement. The facts: May 18th stock valued at $38.00 per share May 18th Market Value = $100 billion. (yes, that’s a billion, not a million!) This was the second […]

Why I don’t like Google plus

May 17, 2012

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I started out to write a blog post about “How to Use Google +” but I got sidetracked. As a person who loves technology and who wants to stay current with the latest trends, I dutifully signed up for Google + when it was still in its beta stage. I then promptly forgot about it. […]

4 Reasons to love Facebook ads

May 9, 2012

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**SPOILER ALERT**This post is not going to be about how and why companies should embrace Facebook ads. It’s written from the perspective of the target audience (me). I know that ads are a ‘necessary evil,’ especially on free websites. I hate ads! They are annoying, irrelevant and in my face. That’s why I use Firefox […]

10 Quick and Easy Content Ideas

March 28, 2012

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Even the most creative among us get writer’s block sometimes. Effective marketing is all about creating valuable and interesting content. Here are some quick ideas to jump start your content marketing. 1. First and foremost, mix things up! If you usually write something, do a video instead. If the thought of filming a video leaves […]

6 Tips How to Use Social Media Effectively

March 9, 2012

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Social media is everywhere and it can be overwhelming to keep up with it all. How much time should you devote to online marketing and social media? Where should you focus your efforts? These 6 tips for using social media effectively should help you plan your time. 1. Determine your goals. Exactly what are you […]

3 Fatal Social Media Mistakes and How to Avoid Them

January 19, 2012

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  We’re all into social media now – even the baby boomers like myself. I must be getting crankier in my old age because social media is really starting to annoy me. Or should I say certain actions in social media are very annoying. My top 3 annoyances in social media: 1. Asking your network […]

My 2011 Blog year in review

January 12, 2012

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The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 4,700 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people. The most used […]

A failure to communicate and how to fix it

November 9, 2011

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  It’s amazing how a failure to communicate can derail things. I’ve seen several examples over the past few weeks. The fixes are simple and it’s too bad that they didn’t happen. The most telling example I’ve seen so far: I’m part of a job search group. We share leads and encouragement. This is as […]

How to integrate social media with your website

May 3, 2011

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True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A […]