marketing | Nancy Loderick's Blog

Browsing All posts tagged under »marketing«

Marketing Trends – it’s all about people

October 15, 2014

I was laughing to myself the entire time I was at the Inbound Conference; we all wanted to learn about the latest trends. Marketing is all about people. Oh yes, that was an earth shattering revelation. I’ve been in the business world over 25 years and it is fascinating to me to see how some […]

How I spent my September

October 8, 2014

A slightly different twist than “How I spent my summer vacation.” Well you all know how I spent my summer – kayaking and eating Blizzards from the Dairy Queen. Now it’s time to buckle down and get serious. Fall is my favorite time of year; I have so much energy because of the clear, crisp […]

Why I love fall

September 24, 2014

I love Fall! I love everything about it! As much as I would love to spend my days kayaking and hiking and taking in all the beauty of the season, I do want to focus on more serious things too. Fall is also an excellent time to shake up your marketing. Here’s what I love […]

How do you know when it’s time for a change?

September 17, 2014

Change is hard and it is scary. But it can also be exhilarating. I got to thinking about this as I change my exercise rotation. I’ve had a very successful run at doing barre (ballet-type) exercises. I think it’s time for a change though and so I’ve been doing P90X3. (Which stands for Power 90 […]

The little plant that could

September 10, 2014

The driveway is pavement and the garage floor is concrete. There is the smallest space where they meet. The sun beats down on this every day. There must be all of a teaspoon of soil in the space. Yet, a little seed landed here took root. The portulaca is flourishing. Who would have thought? Seeing […]

8 secrets of a successful product launch

May 21, 2014

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Another favorite session from Product Camp at the Microsoft NERD Center was given by Hubspot, a Cambridge-based company that is the world’s leading inbound marketing and sales platform. Maggie Hibma and Jeffery Russo, Product Marketing Specialists at Hubspot. There are no secrets really, but this makes for an intriguing title, doesn’t it? It’s all quite […]

Agile product development

May 14, 2014

I was at my favorite place in Cambridge last weekend, the Microsoft Research and Development Center, also known as the NERD Center; that’s appropriate, isn’t it? This conference was called Product Camp. And believe it or not, I do have other interests in life besides exercise and Peeps. Although, those two topics are more fun […]

It’s not about the marketing

May 7, 2014

Does good marketing insure success? No it doesn’t. Companies need to have substance and a personal connection behind their marketing claims. Mr. Ken is certainly enjoying a connection with his Easter Peep donut! It’s hard to see, but there is a little pink Easter Peep nestled in the donut hole. As cute as that is, […]

Another Facebook rant

March 5, 2014

I still have mixed feelings about social media. On one hand, I love it because I’ve met so many wonderful people from all over the world. On the other hand, it seems much easier for people to be annoying. Or is that I let them be annoying? Is this a chicken and egg conundrum? Enough […]

How to watch the Super Bowl

February 5, 2014

So the quintessential American past time is upon us. I am not sure how I feel about the fact that Americans are most associated with sports, but I’ll let that go for now. I don’t like football. There I said it. What is the purpose of giant men (can we say 300 pounds of muscle?) […]