Round 1 of Nancy vs. Smartphone has ended. It’s a tie. Here’s the story. 1. The delivery. Ever since I ordered my new toy smartphone, I have been running to the window, anxiously waiting for the UPS guy to deliver the package. I see a UPS truck come down the street – hurray! But it […]
November 12, 2014
I am off to two conferences this week; a marketing summit and a data conference. So, it’s time to be mysterious. Can you guess what this is? It could be a spaceship or a microwave antenna or something else. What do you think? All will be revealed next week. And I will try to tie […]
October 22, 2014
Creating engaging content was another big topic at the Inbound Marketing Conference. These days, everyone is bombarded with information and it is overwhelming. How do you stand out from the crowd? Telling a good story is a great way to do this. For effective content you should: 1. Tell a story. Since the beginning of […]
October 15, 2014
I was laughing to myself the entire time I was at the Inbound Conference; we all wanted to learn about the latest trends. Marketing is all about people. Oh yes, that was an earth shattering revelation. I’ve been in the business world over 25 years and it is fascinating to me to see how some […]
October 8, 2014
A slightly different twist than “How I spent my summer vacation.” Well you all know how I spent my summer – kayaking and eating Blizzards from the Dairy Queen. Now it’s time to buckle down and get serious. Fall is my favorite time of year; I have so much energy because of the clear, crisp […]
September 10, 2014
The driveway is pavement and the garage floor is concrete. There is the smallest space where they meet. The sun beats down on this every day. There must be all of a teaspoon of soil in the space. Yet, a little seed landed here took root. The portulaca is flourishing. Who would have thought? Seeing […]
May 21, 2014
Comments Off on 8 secrets of a successful product launch
Another favorite session from Product Camp at the Microsoft NERD Center was given by Hubspot, a Cambridge-based company that is the world’s leading inbound marketing and sales platform. Maggie Hibma and Jeffery Russo, Product Marketing Specialists at Hubspot. There are no secrets really, but this makes for an intriguing title, doesn’t it? It’s all quite […]
March 5, 2014
I still have mixed feelings about social media. On one hand, I love it because I’ve met so many wonderful people from all over the world. On the other hand, it seems much easier for people to be annoying. Or is that I let them be annoying? Is this a chicken and egg conundrum? Enough […]
December 4, 2013
Do you love social media? Or do you hate it? Right now, I’m leaning more towards the hate side. Hate is a strong word, maybe more like annoyed. Blogging is my exception. I love it because I’ve met so many wonderful people from all around the world. I haven’t traveled abroad much, so it’s especially […]
September 11, 2013
There was so much content at the Hubspot Inbound Marketing Conference, it was really hard deciding which sessions to attend. It was also a fun challenge to figure out how to summarize what I’ve learned. I probably could write a year’s worth of blog posts on what I learned! So the second theme of the […]
December 10, 2014
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