At first glance yoga and business seem to be exact opposites. To use yoga terms, yin and yang. Yoga is about feeling calm and centered, while business is about being alert and winning. That may be true, but if you dig deeper, you’ll see it’s much more than that. I’m currently doing an 108 day […]
Unless you live in a cave, you’ve heard about Facebook’s IPO on May 18th. To say there’s been a lot of controversy surrounding this is an understatement. The facts: May 18th stock valued at $38.00 per share May 18th Market Value = $100 billion. (yes, that’s a billion, not a million!) This was the second […]
I started out to write a blog post about “How to Use Google +” but I got sidetracked. As a person who loves technology and who wants to stay current with the latest trends, I dutifully signed up for Google + when it was still in its beta stage. I then promptly forgot about it. […]
**SPOILER ALERT**This post is not going to be about how and why companies should embrace Facebook ads. It’s written from the perspective of the target audience (me). I know that ads are a ‘necessary evil,’ especially on free websites. I hate ads! They are annoying, irrelevant and in my face. That’s why I use Firefox […]
At one time or another, we all long for the “good old days,” whatever that means. It’s all too easy to get wrapped up in the past and what might have been. We regret things we did or didn’t do. This point was driven home for me with a recent experience. I got the call […]
I am sitting here, fidgeting away. I tore some cartilage in my hip and I can’t move as much as I would like. I could use this as an excuse to drown my sorrows in food or to be distracted from my job search. Instead, I’m rev’ed up and full of energy. Why? How my […]
Blogging is not like other writing, it’s a lot more informal and it’s on the web. People have the attention spans of gnats these days, so you need to grab their attention quickly. Here are some practical tips for writing easily read blog posts: 1. Use formatting. People like to skim articles, so this will […]
Gone are the days of push marketing. Who ever bought something because of those annoying in your face ads? Now, it’s all about creating valuable content that has people coming back again and again to you. Content strategy is NOT selling your products and services. It’s selling your knowledge and developing trust with your customers. […]
I recently attended a fascinating session about the importance of online review sites. This session was given by Francis Skipper and Halley Sheffield of 451 Marketing, a public relations, social media marketing and search marketing agency. The information they presented was so helpful, I just had to blog about it. Why are online review sites […]
Even the most creative among us get writer’s block sometimes. Effective marketing is all about creating valuable and interesting content. Here are some quick ideas to jump start your content marketing. 1. First and foremost, mix things up! If you usually write something, do a video instead. If the thought of filming a video leaves […]
Nancy Loderick's Blog 
June 7, 2012
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