marketing | Nancy Loderick's Blog

Browsing All posts tagged under »marketing«

Content is king – what?

January 25, 2011

What the heck does content have to do with kings? You may be wondering the same thing. Or maybe not, in which case you can skip reading this post. Content is king simply means that content is the best way to extend your reach over the Internet. Gone are the days of “push” marketing, where […]

What a burrito can teach us about marketing

December 29, 2010

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I love burritos. This started during our vacation to Sante Fe, where I really love the Southwestern lifestyle. I am so ready to move out there and enjoy the beautiful weather and scenery. I don’t think of Boston as having great burritos. Irish lager maybe and pizza, but not burritos. But, I was pleasantly surprised […]

Career lessons learned from successful women

November 30, 2010

I had the pleasure of attending the first annual The Successful You 2010 Women’s Leadership Forum at the Microsoft NERD Center. This conference brought together leading women from many industries, who shared their stories. One of the sessions was “Lessons Learned: Women’s Career Decisions in Review.” We can always learn from others’ experiences. The panelists: […]

Use new rules of customer engagement to your advantage

October 26, 2010

What does marketing success mean? Getting customers, engaging customers and keeping customers. A FutureM Conference session, “Harnessing New Methods of Customer Engagement,” addressed this. The panelists were some heavy hitters from successful companies, so it was great to hear their perspectives. The panelists: John Meyer – CEO of Axciom. Axciom is a global interactive marketing […]

What is the future of marketing?

October 20, 2010

No one can predict the future, but one can study current trends and extrapolate future trends. At a recent FutureM conference session on “The Future of Digital Strategy,” several marketing experts shared their views on the future of marketing. This panel was especially interesting because the companies were not your typical online marketing companies, they […]

How hiking has improved my online marketing skills

September 15, 2010

It is only fitting that my inspiration for this post came to me as I was nearing the summit of Mt. Monadnock in New Hampshire. The weather was classic New England early fall with a brilliant blue sky and sun shining brightly on the yellow birch leaves. Hiking has touched my life in so […]