marketing | Nancy Loderick's Blog

Browsing All posts tagged under »marketing«

10 Quick and Easy Content Ideas

March 28, 2012

Even the most creative among us get writer’s block sometimes. Effective marketing is all about creating valuable and interesting content. Here are some quick ideas to jump start your content marketing. 1. First and foremost, mix things up! If you usually write something, do a video instead. If the thought of filming a video leaves […]

9 Tips for Succeeding in Business

March 23, 2012

The material in this blog post is thanks to Scott Savitz, a very successful entrepreneur and founder of Shoebuy.com. I attended Foley Hoag’s Emerging Enterprise Center Tech Talk Tuesday this week and Scott was one of the speakers. Scott’s talk was geared towards entrepreneurs, but these tips can apply to anyone wanting to succeed in […]

5 Tips How to Make Your Website Successful

March 1, 2012

As you probably know, fitness and outdoor activites are my passion. I was very excited to find a website called Sparkpeople.com. Sparkpeople has all the elements of a successful website and community. I would now be able to easily track my exercise and nutrition. My 5 tips on making your website successful: 1. Create […]

Lessons learned from the Super Bowl

February 9, 2012

Now that the excitement has died down from the Super Bowl, we can reflect on what happened. Even though I live in Boston, I am not a football fan. I still don’t understand the appeal of very large men jumping on top of each other. Of course, if I were to get paid millions of […]

My 2011 Blog year in review

January 12, 2012

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 4,700 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people. The most used […]

Is it selling or is it annoying the customer?

December 15, 2011

Maybe I’m just getting cranky in my old age, or maybe the holiday stress is getting to me. I have finally had it with my bank. I used to love Citizens Bank, they were somewhat quirky, but provided friendly service. Now, whenever I go to a branch, or call their Customer Service line, I am […]

Beware of guest bloggers

December 8, 2011

Having a guest blogger for your blog can be a wonderful thing. You get new ideas, new perspective and even a new audience. However, there is a scam going on in the blogospshere that you should know about. These supposed guest bloggers are nothing more than scam artists who want to use your blog to […]

How NOT to communicate with clients

October 20, 2011

There are literally hundreds of blog posts and other articles out there about best practices in marketing. I love reading and learning about these. A recent example reminded me what NOT to do. We recently received a notice in our mailbox, telling us about some upcoming work being done to the water pipes on our […]

What is the future of Marketing in Massachusetts?

September 28, 2011

The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts […]

Questionable marketing

June 30, 2011

I love Pandora bracelets and charms. The jewelry is classic and not too expensive. It’s affordable luxury. The website is fun – you can design your own bracelet by picking the bracelet and charms you want. A recent experience with Pandora has me thinking about what makes good marketing. Here’s what happened. Step 1: Email promising […]