Popular advice in social media is to “fail fast, try again and fail forward.” I take issue with this statement. First impressions count and if you’ve made a bad first impression, it’s very hard to correct that. Some recent marketing mistakes brought this home to me. Here are 3 big marketing mistakes that you should […]
June 29, 2012
Comments Off on How to build a social business
I recently attended the Enterprise 2.0 Conference in Boston. Building a Social Business was this year’s theme. It is here that I learned about the latest technology trends and tools that will help make businesses more efficient and productive. Since I’m all about efficiency and technology, this conference was especially interesting to me. Here are […]
June 22, 2012
Dear Colleague, Even though it’s been almost 20 years since we’ve worked together, I’m glad we keep in touch periodically. I do enjoy hearing what you’re doing. We’ve helped each other over the years and I’m grateful for that. I’m glad you’ve found a new career. I wish you much success. I’m not glad that […]
June 15, 2012
What happens when you combine WordCamp with New York City? An excellent adventure! WordCamp NYC 2012 came back after an 18 month hiatus. The fun took place June 9 – 10 at Baruch College. This WordCamp was blast for so many reasons. Not only did I learn some new blogging tips at WordCamp NYC 2012, […]
June 7, 2012
At first glance yoga and business seem to be exact opposites. To use yoga terms, yin and yang. Yoga is about feeling calm and centered, while business is about being alert and winning. That may be true, but if you dig deeper, you’ll see it’s much more than that. I’m currently doing an 108 day […]
May 31, 2012
Unless you live in a cave, you’ve heard about Facebook’s IPO on May 18th. To say there’s been a lot of controversy surrounding this is an understatement. The facts: May 18th stock valued at $38.00 per share May 18th Market Value = $100 billion. (yes, that’s a billion, not a million!) This was the second […]
May 17, 2012
I started out to write a blog post about “How to Use Google +” but I got sidetracked. As a person who loves technology and who wants to stay current with the latest trends, I dutifully signed up for Google + when it was still in its beta stage. I then promptly forgot about it. […]
May 9, 2012
**SPOILER ALERT**This post is not going to be about how and why companies should embrace Facebook ads. It’s written from the perspective of the target audience (me). I know that ads are a ‘necessary evil,’ especially on free websites. I hate ads! They are annoying, irrelevant and in my face. That’s why I use Firefox […]
April 11, 2012
Gone are the days of push marketing. Who ever bought something because of those annoying in your face ads? Now, it’s all about creating valuable content that has people coming back again and again to you. Content strategy is NOT selling your products and services. It’s selling your knowledge and developing trust with your customers. […]
April 4, 2012
Comments Off on How to use online review sites
I recently attended a fascinating session about the importance of online review sites. This session was given by Francis Skipper and Halley Sheffield of 451 Marketing, a public relations, social media marketing and search marketing agency. The information they presented was so helpful, I just had to blog about it. Why are online review sites […]
Nancy Loderick's Blog
July 19, 2012
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