business | Nancy Loderick's Blog

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Lessons learned from baking a pie

December 1, 2011

Thanksgiving is my favorite holiday and not just because of the food focus. It’s a time to gather with family and friends and to reflect and be thankful for all the good things in my life. This year I volunteered to bake the pies. Rather, I was volunteered. 🙂 I can barely boil water, so […]

Three big ideas from IDEAS Boston

November 17, 2011

I was very fortunate to attend the 2011 IDEAS Boston Conference. IDEAS Boston is a unique event where some of the region’s leading thinkers from every imaginable sector push boundaries and share their latest big ideas to create fertile ground for innovation. A big thank you to Bobbi Carlton and Mass Innovation Nights for providing […]

A failure to communicate and how to fix it

November 9, 2011

It’s amazing how a failure to communicate can derail things. I’ve seen several examples over the past few weeks. The fixes are simple and it’s too bad that they didn’t happen. The most telling example I’ve seen so far: I’m part of a job search group. We share leads and encouragement. This is as […]

How NOT to communicate with clients

October 20, 2011

There are literally hundreds of blog posts and other articles out there about best practices in marketing. I love reading and learning about these. A recent example reminded me what NOT to do. We recently received a notice in our mailbox, telling us about some upcoming work being done to the water pipes on our […]

Four simple marketing ideas that will make you shine

October 13, 2011

We all are marketers to some extent. Whether you have the word “marketing” in your job title or even if you’re a behind-the-scene programmer, you may need to sell your ideas or approach to your users or your manager. A few months ago at Boston BarCamp 6, an unconference held at MIT, I heard Jonathan […]

Lessons learned from entrepreneurs at FutureM

October 6, 2011

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I spent a fascinating week at the FutureM conference, where leading marketers and technologists shared their knowledge. It was a wonderful experience. Every session was presented by one or more successful entrepreneurs. As I listened to them speak, I started feeling very inadequate. I’ve had the same training as many of these folks, but ended […]

What is the future of Marketing in Massachusetts?

September 28, 2011

The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts […]

Three future marketing trends happening now

September 21, 2011

I spent the past week at the FutureM conference, a community-driven Boston-area event that brought leading marketers and technologists together. Over 100 sessions were held throughout the week. With so much going on, it was hard to take it all in. Out of all the great information and discussion, there were three future marketing trends […]

Celebrate the end of summer – and enhance your career

September 1, 2011

As summer draws to a close, are you sad? Or, are you looking forward to the fall? I had an awesome summer with the best kayaking ever. The end of summer means winter is not far behind. I sure miss kayaking in the winter. I also love the fall, it’s my favorite time of year […]

Lessons learned from setting goals

August 25, 2011

First of all, you have to define what success means to you. You also have to have goals and concrete steps to achieve those goals. My main focus this summer was to increase my upper body strength so that kayaking would be easier and more enjoyable. Did I succeed? Yes! Here are the lessons I […]