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What is the future of Marketing in Massachusetts?

September 28, 2011

The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts […]

Three future marketing trends happening now

September 21, 2011

I spent the past week at the FutureM conference, a community-driven Boston-area event that brought leading marketers and technologists together. Over 100 sessions were held throughout the week. With so much going on, it was hard to take it all in. Out of all the great information and discussion, there were three future marketing trends […]

Three new things I learned at Wordcamp Boston 2011

July 27, 2011

WordCamp Boston 2011 was held this past weekend at Boston University. It was a blast! I learned so much and I can’t wait to put into practice what I’ve learned. The three biggest things I learned from WordCamp Boston are listed below. 1. It is possible to get inexpensive and GOOD web hosting. BlueHost, HostGator, […]

Living without technology

July 15, 2011

I spent the past week hiking in the White Mountains of New Hampshire. I had the best of both worlds since I enjoyed nature during the day and then spent the evenings in the lap of luxury at the Mt. Washington Hotel. Sure the Mt. Washington Hotel has the latest technology, a fast Internet connection […]

Are you afraid to turn off your cell phone?

June 9, 2011

Really – what will happen if you disconnect from technology? Will the world come to an end? Will your clients disappear? I think not. I am so disgusted by all the people who have their phones attached to their ears, having mindless conversations. I have yet to overhear an important conversation. Why do people have […]

How to integrate social media with your website

May 3, 2011

Comments Off on How to integrate social media with your website

True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A […]

How to be authentic with Social Media – 5 tips

April 13, 2011

Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists […]

Create your personal brand: 7 tips

April 6, 2011

Wouldn’t it be nice if all you had to do to create your unique personal brand was to follow a check list? While it is helpful to have a checklist, the power of creating your brand comes from really thinking about what you do and what makes you unique. Self-knowledge is key for this. You […]

Facebook for business, fun or both?

March 23, 2011

I keep reading about how Facebook is the next big thing for business. It’s true if you’re a big brand like Coke or Nike. But, I still don’t get it. I use Facebook for distraction and fun and don’t want to be reminded about business. No, I don’t spend all day playing Farmville or Bejeweled. […]