Knowledge is power and making an informed decision requires information. That’s what the Internet is for, right? I agree, with some reservations. I have been having lots of pain in my right hip and it’s getting worse, not better. This is in spite of resting it, which has been driving me crazy, since I love […]
If you want to use your blog for lead generation, you must have a relevant call to action. A call to action is something that causes the reader to act. I recently had the pleasure of hearing David Wells speak at WordCamp Boston 2012. David is a Marketing, Web Development and Social Media consultant. His […]
Popular advice in social media is to “fail fast, try again and fail forward.” I take issue with this statement. First impressions count and if you’ve made a bad first impression, it’s very hard to correct that. Some recent marketing mistakes brought this home to me. Here are 3 big marketing mistakes that you should […]
I recently attended the Enterprise 2.0 Conference in Boston. Building a Social Business was this year’s theme. It is here that I learned about the latest technology trends and tools that will help make businesses more efficient and productive. Since I’m all about efficiency and technology, this conference was especially interesting to me. Here are […]
Dear Colleague, Even though it’s been almost 20 years since we’ve worked together, I’m glad we keep in touch periodically. I do enjoy hearing what you’re doing. We’ve helped each other over the years and I’m grateful for that. I’m glad you’ve found a new career. I wish you much success. I’m not glad that […]
I started out to write a blog post about “How to Use Google +” but I got sidetracked. As a person who loves technology and who wants to stay current with the latest trends, I dutifully signed up for Google + when it was still in its beta stage. I then promptly forgot about it. […]
**SPOILER ALERT**This post is not going to be about how and why companies should embrace Facebook ads. It’s written from the perspective of the target audience (me). I know that ads are a ‘necessary evil,’ especially on free websites. I hate ads! They are annoying, irrelevant and in my face. That’s why I use Firefox […]
Gone are the days of push marketing. Who ever bought something because of those annoying in your face ads? Now, it’s all about creating valuable content that has people coming back again and again to you. Content strategy is NOT selling your products and services. It’s selling your knowledge and developing trust with your customers. […]
I recently attended a fascinating session about the importance of online review sites. This session was given by Francis Skipper and Halley Sheffield of 451 Marketing, a public relations, social media marketing and search marketing agency. The information they presented was so helpful, I just had to blog about it. Why are online review sites […]
Even the most creative among us get writer’s block sometimes. Effective marketing is all about creating valuable and interesting content. Here are some quick ideas to jump start your content marketing. 1. First and foremost, mix things up! If you usually write something, do a video instead. If the thought of filming a video leaves […]
Nancy Loderick's Blog 
August 15, 2012
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