technology | Nancy Loderick's Blog

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Three big ideas from IDEAS Boston

November 17, 2011

I was very fortunate to attend the 2011 IDEAS Boston Conference. IDEAS Boston is a unique event where some of the region’s leading thinkers from every imaginable sector push boundaries and share their latest big ideas to create fertile ground for innovation. A big thank you to Bobbi Carlton and Mass Innovation Nights for providing […]

Lessons learned from entrepreneurs at FutureM

October 6, 2011

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I spent a fascinating week at the FutureM conference, where leading marketers and technologists shared their knowledge. It was a wonderful experience. Every session was presented by one or more successful entrepreneurs. As I listened to them speak, I started feeling very inadequate. I’ve had the same training as many of these folks, but ended […]

What is the future of Marketing in Massachusetts?

September 28, 2011

The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts […]

Three future marketing trends happening now

September 21, 2011

I spent the past week at the FutureM conference, a community-driven Boston-area event that brought leading marketers and technologists together. Over 100 sessions were held throughout the week. With so much going on, it was hard to take it all in. Out of all the great information and discussion, there were three future marketing trends […]

Three new things I learned at Wordcamp Boston 2011

July 27, 2011

WordCamp Boston 2011 was held this past weekend at Boston University. It was a blast! I learned so much and I can’t wait to put into practice what I’ve learned. The three biggest things I learned from WordCamp Boston are listed below. 1. It is possible to get inexpensive and GOOD web hosting. BlueHost, HostGator, […]

How to integrate social media with your website

May 3, 2011

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True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A […]

How to be authentic with Social Media – 5 tips

April 13, 2011

Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists […]

Have you been to an unconference?

March 15, 2011

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Not only is technology changing the way we do work, but it’s also changing the way we think about everyday things. A current trend is for unconferences, or camps. The goals for these events are: sharing knowledge, helping others and having fun. The attendees are the experts and there are no formal panels. Unconferences can […]

Mobile marketing madness

March 9, 2011

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I had fun at the recent Mobile Camp Boston 2011. I’ve been hearing that marketing via mobile devices is the wave of the future, so I want to learn all about this. Here’s what I learned about mobile marketing: 1. QR codes are dead. I knew I was out of my element when the first […]

The future of news in an online world

November 23, 2010

Are newspapers dead? I think that the delivery of news has changed and that newspapers are no longer the preferred medium for most people. The final FutureM Conference session that I attended was on “The Future of News: Payments, Platforms and Places.” Here are the thoughts of these news experts. The panelists: Bianca Bosker – […]