marketing | Nancy Loderick's Blog

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Four simple marketing ideas that will make you shine

October 13, 2011

We all are marketers to some extent. Whether you have the word “marketing” in your job title or even if you’re a behind-the-scene programmer, you may need to sell your ideas or approach to your users or your manager. A few months ago at Boston BarCamp 6, an unconference held at MIT, I heard Jonathan […]

Lessons learned from entrepreneurs at FutureM

October 6, 2011

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I spent a fascinating week at the FutureM conference, where leading marketers and technologists shared their knowledge. It was a wonderful experience. Every session was presented by one or more successful entrepreneurs. As I listened to them speak, I started feeling very inadequate. I’ve had the same training as many of these folks, but ended […]

What is the future of Marketing in Massachusetts?

September 28, 2011

The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts […]

Three future marketing trends happening now

September 21, 2011

I spent the past week at the FutureM conference, a community-driven Boston-area event that brought leading marketers and technologists together. Over 100 sessions were held throughout the week. With so much going on, it was hard to take it all in. Out of all the great information and discussion, there were three future marketing trends […]

Questionable marketing

June 30, 2011

I love Pandora bracelets and charms. The jewelry is classic and not too expensive. It’s affordable luxury. The website is fun – you can design your own bracelet by picking the bracelet and charms you want. A recent experience with Pandora has me thinking about what makes good marketing. Here’s what happened. Step 1: Email promising […]

How a kayaking clinic improved my business skills

June 23, 2011

You can probably tell from my blog posts that I love kayaking more than anything, even more than technology. When the opportunity to participate in a kayaking clinic came up, I jumped on it. I was a little nervous since I only kayak with my husband and not in a group. The day was cloudy, […]

How to stop procrastinating

June 16, 2011

We’re all guilty of procrastination, some more than others. I hate to admit it, but I’ve been stuck in the procrastination mode for a while. I know I need to find a job. I know what I need to do in order to find a job. I write about finding a job. Yet, have I […]

How to be authentic with Social Media – 5 tips

April 13, 2011

Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists […]