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Career lessons learned from successful women

November 30, 2010

I had the pleasure of attending the first annual The Successful You 2010 Women’s Leadership Forum at the Microsoft NERD Center. This conference brought together leading women from many industries, who shared their stories. One of the sessions was “Lessons Learned: Women’s Career Decisions in Review.” We can always learn from others’ experiences. The panelists: […]

The future of news in an online world

November 23, 2010

Are newspapers dead? I think that the delivery of news has changed and that newspapers are no longer the preferred medium for most people. The final FutureM Conference session that I attended was on “The Future of News: Payments, Platforms and Places.” Here are the thoughts of these news experts. The panelists: Bianca Bosker – […]

Five Successful Personal Branding Techniques

November 16, 2010

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Last weekend, I was spoke about entrepreneurship and personal branding at my alma mater, Mount Holyoke College. This was part of the annual student-run conference about careers. Mount Holyoke alumnae and friends were invited back to speak about their experiences. There were several panels covering many industries: entrepreneurs, marketing, creative arts, investment banking and non-profits. […]

How to build a better website

November 3, 2010

Another great FutureM Conference session was “A Webiste Makeover Event: The Future Face of Digital Business.” As a person who helps companies build better websites, I was particularly interested in this event. The speakers: Richard Banfield – CEO of Fresh Tilled Soil, which designs web interfaces for entrepreneurs. Chris Merrill – CEO of Super Web-o-Matic, […]

Use new rules of customer engagement to your advantage

October 26, 2010

What does marketing success mean? Getting customers, engaging customers and keeping customers. A FutureM Conference session, “Harnessing New Methods of Customer Engagement,” addressed this. The panelists were some heavy hitters from successful companies, so it was great to hear their perspectives. The panelists: John Meyer – CEO of Axciom. Axciom is a global interactive marketing […]

What is the future of marketing?

October 20, 2010

No one can predict the future, but one can study current trends and extrapolate future trends. At a recent FutureM conference session on “The Future of Digital Strategy,” several marketing experts shared their views on the future of marketing. This panel was especially interesting because the companies were not your typical online marketing companies, they […]