I am so fortunate to live in Boston, where the tech and marketing community is so vibrant. There are just so many wonderful networking and learning opportunities here. One organization that has created some great events is MITX, the Massachusetts Innovation and Technology Exchange. Unfortunately, some recent events have made me change my opinion of this organization.
I love going to conferences and learning new things. In spite of being cheap, frugal, I am willing to pay for good events. I joined MITX so I could have opportunities to attend such events.
In May, I received an email from MITX, announcing the Future M conference, to be held in October. The email went on to say that Early Bird pricing was available for the tickets. As an MITX member, the conference would cost, $450.00. If one procrastinated and waited until the last minute, the ticket price goes up to $650.00.
So I jumped on this offer, knowing the Future M conference is a good one. I have attended this conference for the past several years.
Fast forward to July and I get an email from MITX announcing a limited number of Future M conference tickets available for $100.00. What? Okay, I suppose I understand that a generous sponsor funded these tickets.
Here we are in August and I have been getting weekly emails from MITX announcing conference tickets available for $200.00, thanks to another generous sponsor. Just for fun, I clicked on the link and saw that you didn’t even have to be a MITX member to get this pricing!
I am not happy, to say the least. I feel that I was taken advantage of. Granted, the original email from MITX did not explicitly say that the Early Bird pricing would be the lowest ever, but it was implied.
One explanation could be that there haven’t been enough tickets sold and MITX needs to increase the attendance. Which leads me to think that maybe going to this conference wasn’t such a good idea after all.
MITX really blew it this time.
In order for companies to be successful they must:
1. Build trust.
I will probably not attend another conference or event put on by MITX. Or, I will wait until the last minute to see if there is a better deal. I will not believe anything MITX says in it’s marketing emails. This is so ironic since the Future M conference is all about the future of marketing.
2. Provide good value for the money.
Well, I thought the conference was worth $450, but after reading all the marketing emails, I wonder if it is even worth $100?
Also, you don’t even have to be a member of MITX to get the special pricing, so why bother paying the fairly substantial membership fee?
MITX used to offer monthly events for members, but it looks like they just focus on a few conferences a year instead.
What annoying marketing experiences have you had?
Annoyed person image is from WOR Radio.com.
Rajagopal
September 2, 2015
These things happen in most of the countries, Nancy, given the existence of groups and companies operating with fly-by-night attitudes, and notions that marketing and advertising are based on make-believe, hoodwinking the prospect into a purchase decision. One needs to be cautious. In India, instances are galore of people getting conned by dubious companies offering MLM (multi level marketing) opportunities for products and services, where either the schemes are fraudulent, or products spurious. Even some of the big multinationals are not free from such practices. Caution is the key…best wishes… Raj.
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Nancy Loderick
September 3, 2015
Hi Raja,
Thanks for your comment. Ah yes, the infamous MLM schemes. They are alive and well here in the United States as well. I can’t tell you how many emails I get about this. The MLM schemes have even expanded to job opportunities as well. All a very sad commentary on the state of business today.
Nancy
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sdalton43
September 2, 2015
Is there a refund policy, Nancy?
This is an apples to oranges comparison, but cruise lines seem to do this sort of thing routinely. If you book early, you get a special “sale” rate. Then, as the cruise date approaches, if cabins remain unsold, the prices drop drastically. The cruise experience won’t be any different – so, carrying on the compariison, maybe the conference will still seem to be worth $450 – but you might feel a bit foolish sailing for twice as much money as your neighbors in the very next cabin.
Sorry!
Steve
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Nancy Loderick
September 3, 2015
Hi Steve,
Thanks for your comment. Asking for a refund was my first thought, but alas no refunds are allowed. Needless to say, I will NOT be buying a ticket to this conference next year.
You make an interesting point about the pricing of airline tickets and cruises, it seems that conference pricing is going the same way.
Nancy
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melodysgt
September 2, 2015
Marketing by its very nature is Annoying. I have over thirty years as a Professional Realtor and I can tell you I was always annoyed by the marketing demands. It seems to be the current flow of marketing, as Steve said, if you are good at chicken, you will pay less. It is true of airline seats, hotel rooms and sadly, now it seems conferences. I would skip the membership if I were you.
Learning costs money,
Melody
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Nancy Loderick
September 3, 2015
Hi Melody,
Yes, I view this whole thing as a good learning experience. Plus, it gave me something to write about in my blog post.
I will be sure to really enjoy the conference this year, especially since I paid so much to attend it.
Nancy
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tonyasmithauthor
September 8, 2015
It looks like they took scam to a new and higher level. Sorry for your bad experience.
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Nancy Loderick
September 8, 2015
Hi Tony,
Yes, the scams seem to be getting worse and more sophisticated.
Nancy
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