Why I love fall

I love Fall! I love everything about it! As much as I would love to spend my days kayaking and hiking and taking in all the beauty of the season, I do want to focus on more serious things too. Fall is also an excellent time to shake up your marketing.

Here’s what I love about fall and how you can change your marketing:

1. The start of something new.

Most of us associate the January with the start of something new. Or perhaps the springtime is associated with something new, since this is when nature is renewed. For me, it’s the Fall. I associate fall with going back to school. Yes I was a little nerd and always looked forward to going back to school.

Back to marketing – what new things can you try with your marketing? It doesn’t have to be something big, just a small change. For example, if you do have a blog, how about inviting a guest blogger to write, perhaps asking one of your customers to write a post.

2. The magnificent colors.

There is nothing like fall in New England. The brilliant red, yellows and oranges of the leaves brighten up any day, even when it’s cloudy.

What can you do to spice up your marketing? Unless you are in a big corporation with all sorts of rules and regulations about colors etc., experiment. Try a new color in your marketing.

3. Peeps!

What can I say, there’s Pumpkin Peeps and Ghost Peeps.

Mmm, how can Peeps relate to marketing? That may be a stretch, but how about making your marketing fun? All I know is the in Bethlehem, Pennsylvania, the home of Peeps, they have a Peep mobile. How cool is that?

4. The cool weather.

Even though the days are shorter, the weather is cooler and I have so much more energy. There is something magical to me about crisp fall days. I feel like I can do anything! Nothing says fall to me like pumpkins. I especially love the little pumpkins. Did you know the little white ones are called baby boo pumpkins? How cute is that?

People are back to work after the lazy days of summer, their attention is not so much on the outdoors. This is a perfect time to try and capture their attention.

I’d love to hear which season you love the best.