The driveway is pavement and the garage floor is concrete. There is the smallest space where they meet. The sun beats down on this every day. There must be all of a teaspoon of soil in the space. Yet, a little seed landed here took root. The portulaca is flourishing. Who would have thought?
Seeing this plant reminded me of marketing. Well, maybe that is a stretch, but I am in a marketing mindset as I get ready to attend a big marketing conference in Boston next week.
How does this plant relate to marketing?
1. Persistence can conquer mountains.
Portulacas are annuals, meaning they grow for one season. They are also self-seeding, so the seeds created in one season can grow in the next season. It was actually two years ago that we had portulacas on our steps. Starting a marketing effort may seem overwhelming at first, but if you take that first step and persist , you will see results.
2. It doesn’t take much to flourish.
I can’t imagine a more hostile environment for a plant than in some pavement. With the prevalence of social media, it’s pretty easy to create an awesome marketing campaign. And it doesn’t have to cost a lot of money!
3. Let your uniqueness stand out.
Every time I see this plant, I marvel at the wonder of nature. I live in a lovely, leafy suburb where people take a lot of pride in their yards. There are lots of flowers around. But I notice this one a lot since it stands alone. Don’t be one of the crowd, sing the praises of what makes you and your company unique.
What everyday sights inspire you?
Portulaca picture is thanks to Mr. Ken, photographer extraordinaire.
Louisa May Alcatt
September 10, 2014
All your reasoning are excellent but we love number 2. it doesn’t take much to flourish, xo LMA
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Nancy Loderick
September 10, 2014
Hi LMA,
Yes, #2 is my favorite too. I am really trying to simplify my life. Well, except for my ever-expanding exercise DVD collection. 🙂
Nancy
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Professor VJ Duke
September 10, 2014
Now that is neatio.
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Nancy Loderick
September 10, 2014
Hey Professor,
Yep, it sure is. 🙂
Nancy
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socialbridge
September 11, 2014
Nancy, I often think that people are very like plants in that they generally thrive best in the conditions that suit. Shade for some, for example.
The tide is am every day sight for me
and never, ever ceases to inspire.
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Nancy Loderick
September 11, 2014
Hi,
I love your analogy! 🙂
Nancy
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jenniferalicechandler
September 12, 2014
It’s neat to see something beat the odds against it!
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Nancy Loderick
September 14, 2014
Hi Jennifer,
Yes, it is quite inspiring, isn’t it? I am inspired every day when I see it.
Nancy
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Ken Loderick
September 12, 2014
Nice story about that little plant. It continues to thrive and blossom in that harsh environment. Next year I am definitely getting more of them for the garden!
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Nancy Loderick
September 14, 2014
Hi Mr. Ken,
And hopefully no bugs or little chipmunks will decide they like to eat these! 🙂
Nancy
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JunkChuck
September 16, 2014
The best tomatoes I’ve ever had grew up from a wayward plant in a gravel driveway of a rental house in my neighborhood.
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Nancy Loderick
September 17, 2014
Hey ChunkChuck,
That is too funny, but not surprising. Plants can grow and thrive where we least expect them to do so.
Nancy
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