For marketing and branding, a good name is key. The name of a product, service or company should reflect the essence of it.
As a marketing person, I should be quite creative right? This is true most of the time, but I’m stuck on thinking of a catchy name for my new fitness and health blog.
Two years ago, when I decided to start blogging, it was to increase my online presence and showcase my skills as a technology and marketing expert. I was stuck on a name for my blog then, but decided to forge ahead anyway. I decided to use my own name so at least my online presence would be deepened.
My ideas come to me when my mind is at rest, usually during one of my yoga or meditation sessions.
Names of our beloved ‘pet’ chipmunks are easy for me; I base the names on their personalities. Last year, our chipmunks were named:
Nancy Ellen – Named after yours truly. This little guy was most definitely a morning chipmunk. She was waiting on the steps for her food every morning at 5 am.
Girlfriend – This little creature loved my husband, probably because he fed her lots of ‘good’ food. I would spread her food out over the steps so she would have to work for it and I don’t think she liked that.
Baby – One of Girlfriend’s offspring, who stayed close by when he was kicked out the nest by Mom.
So, why is is so easy for me to name chipmunks and so hard for me to name my new blog? Without getting too deep into psychology, it’s probably because I have nothing to lose by naming chipmunks, plus it’s only my husband and I who know their names. With a blog, it’s public and I want to make a good and lasting impression.
I already have several draft posts written for my health and fitness blog, I’m just waiting for inspiration on a name. I would welcome any and all suggestions.
Photo is courtesy of Giant Ginkgo’s Flickr Photostream, under Creative Commons Licensing.
the retrospective entrepreneur
February 20, 2013
Hi Nancy – I know just what you mean. For starters how about ‘One step at a time’?
Kind regards
Tony
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Nancy Loderick
February 20, 2013
Hi Tony,
Thanks for the suggestion. I like your idea, especially since I’m big on taking small steps to achieve a goal.
Regards,
Nancy
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Ralph
February 20, 2013
Pants 😉
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Nancy Loderick
February 20, 2013
🙂
Nancy
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Ralph
February 20, 2013
Puffs ? 😉
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Virginia Morningstar
February 20, 2013
How about “Nancy L (after Shaun T!): My take on fun, fitness and healthy food”. Won’t hurt my feelings if you don’t use it, but may get you thinking! g
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Nancy Loderick
February 21, 2013
Hi Ginny,
Love the suggestion! What better way to pay homage to my latest hero, Shaun T.
My brain is churning now. Thanks again for the suggestion.
Nancy
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Colors of my life
February 27, 2013
Hi Nancy,
Finally, my system allowed me to start this reply 🙂
Well, I am into fitness and health area for quite sometime, first you need to be specific which area of fitness and health you need to touch upon. Is it general or something specific.
For e.g: Reading from your “About” section, tell me you are into Yoga, so you want to start the things from Yoga only or also about outdoor activities.
Same is the case with the health side. You want to touch the diet section or generally.
So where your focus is, the name should corelate with it. Else generally, it’s just another blog.
I would suggest a name like “Spare yourself”
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Nancy Loderick
February 27, 2013
Hi Seedaalitalpur,
Thanks for your thoughts about my new fitness blog. Yes, I love many aspects of fitness, from outdoor activities, to yoga, to weight training. I’m thinking the purpose of this blog will be to give my take of various fitness things from an educated consumer perspective. The categories will be something like: strength training, yoga, cardio, healthy food. I hope to make it amusing as well, as I document my fitness journey.
Nancy
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Colors of my life
February 28, 2013
Have you considered using different language word for it. Like some use French etc etc consider using Arabic or Vietnamese or Russian mixed with English.
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Nancy Loderick
February 28, 2013
Hi,
What a neat idea! I had never thought about that. Thanks for suggesting this 🙂
Nancy
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Colors of my life
February 28, 2013
Most Welcome 🙂
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Russel Ray Photos
March 27, 2013
Thanks for letting me camp out in your blog for a little while today. I had a great time and tried to leave my campsite as good as when I arrived. I’ll be back in a couple of weeks!
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Nancy Loderick
March 28, 2013
Hi Russel,
You are welcome to camp out here anytime you like! Stay as long as you like 🙂
See you in a few weeks.
Nancy
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