We all are marketers to some extent. Whether you have the word “marketing” in your job title or even if you’re a behind-the-scene programmer, you may need to sell your ideas or approach to your users or your manager.
A few months ago at Boston BarCamp 6, an unconference held at MIT, I heard Jonathan Vaudreuil present his ideas on marketing. Jonathan works with start-ups and small businesses on sales and marketing strategies.
Jonathan broke marketing down into three simple ideas. Here are Jonathan’s suggestions:
1. Give value up front.
Provide a concrete result that taps into the consumer’s emotion. Ask yourself, who does this person want to be and how can I help them get there.
It’s not effective to market ideas like, “this will save you time” or “this will save you money.” Make it more real and say something like, ” I can give you more time to spend with your friends and family.”
2. Work very hard at building trust.
After all, people buy from people they like and trust.
3. Tell stories that illustrate the value of your product or service.
People remember stories, more so than the benefits. Don’t get lost in the details. Start with the big picture.
I would add one more idea,
4. Keep things simple.
If you can’t explain what benefit you offer in a few sentences, than most people won’t listen to what you have to offer.
What other thoughts do you have for making your marketing really stand out?
Photo courtesy of Sean MacEntee’s Flickr photostream, under Creative Commons Licensing.
Ken Loderick
October 16, 2011
You did a great job breaking this down into four simple but important points. Number three is a very important skill to use in marketing and communcation in general. People really relate to stories and this is a very effective way to make your point. Accomplished speakers always take advantage of this tool to get their message across.
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loratis
December 25, 2011
Nice Insights! I was trying to visit Mr. Ken blog, unfortunately couldn’t visit because of privacy setting!
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Nancy Loderick
December 26, 2011
Hi Loratis,
Thanks for your comments. I’m sorry you weren’t able to see Mr. Ken’s blog. I’ll check to make sure he hasn’t set the blog to private or anything.
Nancy
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Nancy Loderick
October 17, 2011
Hi Ken – thanks for your comment. Stories are the universal currency that we all can relate to.
Nancy
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