I keep reading about how Facebook is the next big thing for business. It’s true if you’re a big brand like Coke or Nike. But, I still don’t get it. I use Facebook for distraction and fun and don’t want to be reminded about business.
No, I don’t spend all day playing Farmville or Bejeweled. I use Facebook to stay in touch with my family and friends. Sure, I’m Facebook friends with several business colleagues, but these aren’t the people I’m interacting with on Facebook.
Why I don’t like using Facebook for business:
1. Business information isn’t easily searchable.
Sure, if I knew EXACTLY what I was looking for, e.g. a company name, I could type this into the Facebook search bar and see if the company had a Facebook Fan page.
I can’t find all people who say they work at a specific company, or in a specific industry. LinkedIn has Facebook beaten hands down in this respect.
2. I like keeping my professional life and my personal life separate.
Not that I’m embarrased about anything that I’ve posted on Facebook. Well, except for a few of the hiking pictures, where my husband snapped my picture after I had just finished a grueling several hour hike. I’m not exactly a picture of loveliness.
Keeping my personal and professional life separate is very important to me. We all need downtime and time away from the office. For me, this is when I get my ideas.
Why I love using Facebook for fun:
1. It helps me keep in closer contact with friends and family.
I especially love the birthday reminders. 🙂
2. I connect with others who have my same interests.
Marketing and technology are two of my passions and I love talking about them. I don’t consider this work. So a lot of my interactions on Facebook are about this.
3. I get the latest fitness news.
Not only that, but I’m Facebook friends with two of my fitness idols, Cathe Friedrich and Amy Bento. I was so excited when they accepted my friend request, you’d think I was back in grammar school, wanting to make friends.
4. It’s helped me spread the word about my blog.
I’ve listed my blog on Networked Blogs in Facebook and this is where I get a lot of my blog traffic from.
I, for one, don’t want to be Facebook friends with my boss. Currently, I’m self-employed, so that’s not an issue. There’s too much overlap between work and leisure as it is. I like to have a place I go to where I can relax and be myself.
What are your thoughts on using Facebook? If you do use it for business, have you had tangible results?
Photo courtesy of Thomas Hawk’s Flickr Photostream under Creative Commons Licensing.
Nick Holt
March 23, 2011
1.) I agree 100%. Searching for an employee on a corporate Facebook page is time-consuming task. (You have to go into the page’s followers, if they’re not a follower, you hope they’re tagged in one of the posted photos).
*The pages DO help to determine the dress-code of the company before any interview.
2.) As a student, I make sure I’m not tagged in any stereotypical “keg stand” photo that blogger’s/recruiters expect every undergraduate to have tagged. (FYI: Never have performed one, unfortunately?)
I’m not cool enough to be FB friends with a celebrity. Jealous.
When I acquire my first Marketing job, my boss is sure to get a limited profile (unless its at a cool, young start-up).
-Nick
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Nancy Loderick
March 24, 2011
Hi Nick – thanks for your thoughts. Since your generation is a big user of Facebook and other online media, it’s helpful to hear your perspective. Good tip about figuring out the dress code; I hadn’t thought about that.
I’m also glad to hear that you’re not tagged in any embarrassing photos.
Keep me posted on how your job search is going and let me know if there is anything else I can do to help you.
Nancy
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Veronika
December 9, 2011
I agree with this in pretty much its entirety.
While I have not posted anything which can be construed as remotely embarrassing on my facebook page, I regret having added people from my previous job to my friendlist (job is now in the past, and the people mostly removed), because I ended up criticized for my personal life in the workplace. I remember posting a photo of myself in a fur coat taken by a pro photographer, and getting told off about being an unethical [censored] and wearing dead animal. Not nice.
So yes, facebook is great for associating with those you want to spend your free time with. For business connections, and if you really need a social media for that, there’s Linkedin.
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Nancy Loderick
December 9, 2011
Hi Veronika,
Thanks for sharing your experiences on Facebook. I am like you in that there is nothing remotely embarrassing posted on my Facebook page, but it is all about my personal interests, which are mainly kayaking and fitness. There are a few things about technology, but not much.
I use Facebook to keep in touch with friends, not to further my career. That is what LinkedIn is for.
Nancy
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