Browsing All posts tagged under »online presence«

How hiking has improved my online marketing skills

September 15, 2010

4

  It is only fitting that my inspiration for this post came to me as I was nearing the summit of Mt. Monadnock in New Hampshire. The weather was classic New England early fall with a brilliant blue sky and sun shining brightly on the yellow birch leaves. Hiking has touched my life in so […]

Writing adventures at Amazon.com

August 31, 2010

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I love to read, to write and to expand my online presence. So writing book reviews for Amazon is a natural for me. I’ll admit it, I used to just read mysteries. They’re great escape, but they don’t exactly make you think. I chose to expand my repertoire with biographies, business books and technology books. […]

I just don’t get this Twitter thing

August 25, 2010

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Tweet, tweet. Twitter terms are cute, but so what? I’ve read a lot about how to use Twitter effectively, but I still don’t get it. I just don’t care for hourly updates, even from experts. I mean, no one can be THAT interesting all the time. I try to practice good Twitter etiquette. If someone […]

Why everyone needs Social Media

July 28, 2010

2

You can’t escape it, Facebook, Twitter and LinkedIn are everywhere. Think you can ignore it all? Think again. Here are 5 Reasons why you need Social Media: 1. Define your online presence. The first thing anyone will do before meeting you is to Google you. You want to have some control over what they see. […]

Best ways to learn social media

June 28, 2010

2

It’s pretty easy to set up profiles in most social media sites. This is both a blessing and a curse. People not comfortable with technology usually like step-by-step instructions on what to do. This is not the best way to approach social media. A recent blog post by a colleague, Josh Waldman, Social Media Cannot […]

More Facebook privacy changes May 2010

June 7, 2010

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  In response to the recent backlash against Facebook’s latest privacy changes, Mark Zuckerberg announced yet more changes. Supposedly these changes make it simpler for users to set privacy controls. A summary of the changes follows. 1. Simplified privacy controls. Go to Account –> Privacy Settings and you’ll see a summary of how you’ve set […]

Learn from blogging

May 3, 2010

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  I started blogging as an outlet for my love of writing and to build my online presence. Blogging has turned out to be so much more than that. It’s serendipity. My unexpected lessons learned from blogging:   1. Change in perspective. I now look at everything with new eyes, always mindful of what I […]

4 tips to make your LinkedIn profile stand out

April 28, 2010

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Okay, so you’ve completed your LinkedIn profile, crafted a killer tag line, have lots of glowing recommendations – now what? How do you make your LinkedIn profile stand out from the other 65 million other profiles? Before you start, you should define your goal. My goal is to showcase my skills as a content marketing […]

What Survivor can teach you about social media

April 7, 2010

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and I’ll admit it, I’m a big Survivor fan. Yes, this classical music, Masterpiece Theater person also likes reality tv. What does Survivor have to to with Social Media? Here’s my take: Everyone is talking about it Relative unknowns can become ‘famous,’ if only for a short while It offers a microcosm of human behavior […]

How to put your content online

March 23, 2010

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  The Internet choices are overwhelming and it’s hard to know where to start. Here are some suggestions to get you started on putting your content online.   1. Participate in Forums. LinkedIn Question & Answer is a great place to start. Also, try LinkedIn groups or other forums in your industry. Answer questions in […]

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