Browsing All posts tagged under »online presence«

How to build a better website

November 3, 2010


Another great FutureM Conference session was “A Webiste Makeover Event: The Future Face of Digital Business.” As a person who helps companies build better websites, I was particularly interested in this event. The speakers: Richard Banfield – CEO of Fresh Tilled Soil, which designs web interfaces for entrepreneurs. Chris Merrill – CEO of Super Web-o-Matic, […]

How hiking has improved my online marketing skills

September 15, 2010


  It is only fitting that my inspiration for this post came to me as I was nearing the summit of Mt. Monadnock in New Hampshire. The weather was classic New England early fall with a brilliant blue sky and sun shining brightly on the yellow birch leaves. Hiking has touched my life in so […]

Writing adventures at

August 31, 2010


I love to read, to write and to expand my online presence. So writing book reviews for Amazon is a natural for me. I’ll admit it, I used to just read mysteries. They’re great escape, but they don’t exactly make you think. I chose to expand my repertoire with biographies, business books and technology books. […]

I just don’t get this Twitter thing

August 25, 2010


Tweet, tweet. Twitter terms are cute, but so what? I’ve read a lot about how to use Twitter effectively, but I still don’t get it. I just don’t care for hourly updates, even from experts. I mean, no one can be THAT interesting all the time. I try to practice good Twitter etiquette. If someone […]

Why everyone needs Social Media

July 28, 2010


You can’t escape it, Facebook, Twitter and LinkedIn are everywhere. Think you can ignore it all? Think again. Here are 5 Reasons why you need Social Media: 1. Define your online presence. The first thing anyone will do before meeting you is to Google you. You want to have some control over what they see. […]

Best ways to learn social media

June 28, 2010


It’s pretty easy to set up profiles in most social media sites. This is both a blessing and a curse. People not comfortable with technology usually like step-by-step instructions on what to do. This is not the best way to approach social media. A recent blog post by a colleague, Josh Waldman, Social Media Cannot […]

More Facebook privacy changes May 2010

June 7, 2010


  In response to the recent backlash against Facebook’s latest privacy changes, Mark Zuckerberg announced yet more changes. Supposedly these changes make it simpler for users to set privacy controls. A summary of the changes follows. 1. Simplified privacy controls. Go to Account –> Privacy Settings and you’ll see a summary of how you’ve set […]

Learn from blogging

May 3, 2010


  I started blogging as an outlet for my love of writing and to build my online presence. Blogging has turned out to be so much more than that. It’s serendipity. My unexpected lessons learned from blogging:   1. Change in perspective. I now look at everything with new eyes, always mindful of what I […]

4 tips to make your LinkedIn profile stand out

April 28, 2010


Okay, so you’ve completed your LinkedIn profile, crafted a killer tag line, have lots of glowing recommendations – now what? How do you make your LinkedIn profile stand out from the other 65 million other profiles? Before you start, you should define your goal. My goal is to showcase my skills as a content marketing […]

What Survivor can teach you about social media

April 7, 2010


and I’ll admit it, I’m a big Survivor fan. Yes, this classical music, Masterpiece Theater person also likes reality tv. What does Survivor have to to with Social Media? Here’s my take: Everyone is talking about it Relative unknowns can become ‘famous,’ if only for a short while It offers a microcosm of human behavior […]


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