Now that the excitement has died down from the Super Bowl, we can reflect on what happened. Even though I live in Boston, I am not a football fan. I still don’t understand the appeal of very large men jumping on top of each other. Of course, if I were to get paid millions of… [Read more…]
January 12, 2012
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 4,700 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people. The most used… [Read more…]
December 15, 2011
Maybe I’m just getting cranky in my old age, or maybe the holiday stress is getting to me. I have finally had it with my bank. I used to love Citizens Bank, they were somewhat quirky, but provided friendly service. Now, whenever I go to a branch, or call their Customer Service line, I am… [Read more…]
December 8, 2011
Having a guest blogger for your blog can be a wonderful thing. You get new ideas, new perspective and even a new audience. However, there is a scam going on in the blogospshere that you should know about. These supposed guest bloggers are nothing more than scam artists who want to use your blog to… [Read more…]
October 20, 2011
There are literally hundreds of blog posts and other articles out there about best practices in marketing. I love reading and learning about these. A recent example reminded me what NOT to do. We recently received a notice in our mailbox, telling us about some upcoming work being done to the water pipes on our… [Read more…]
September 28, 2011
The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts… [Read more…]
June 30, 2011
I love Pandora bracelets and charms. The jewelry is classic and not too expensive. It’s affordable luxury. The website is fun – you can design your own bracelet by picking the bracelet and charms you want. A recent experience with Pandora has me thinking about what makes good marketing. Here’s what happened. Step 1: Email promising… [Read more…]
June 23, 2011
You can probably tell from my blog posts that I love kayaking more than anything, even more than technology. When the opportunity to participate in a kayaking clinic came up, I jumped on it. I was a little nervous since I only kayak with my husband and not in a group. The day was cloudy,… [Read more…]
May 3, 2011
True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A… [Read more…]
April 13, 2011
Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists… [Read more…]
February 9, 2012
2