Browsing All Posts filed under »technology«

Marketing trends – content and story telling

October 22, 2014

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Creating engaging content was another big topic at the Inbound Marketing Conference.  These days, everyone is bombarded with information and it is overwhelming.  How do you stand out from the crowd?  Telling a good story is a great way to do this. For effective content you should: 1.  Tell a story. Since the beginning of […]

Marketing Trends – it’s all about people

October 15, 2014

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I was laughing to myself the entire time I was at the Inbound Conference; we all wanted to learn about the latest trends. Marketing is all about people. Oh yes, that was an earth shattering revelation. I’ve been in the business world over 25 years and it is fascinating to me to see how some […]

How I spent my September

October 8, 2014

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A slightly different twist than “How I spent my summer vacation.” Well you all know how I spent my summer – kayaking and eating Blizzards from the Dairy Queen. Now it’s time to buckle down and get serious. Fall is my favorite time of year; I have so much energy because of the clear, crisp […]

How to lose a customer in 3 easy steps

October 1, 2014

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It’s not enough to have polite and nice people doing customer service. There should also be follow-through and results. A recent experience with our cable company brought this point home to me. Everyone loves to hate their cable company. I don’t think there is any cable company that is known for even mediocre service. We […]

The little plant that could

September 10, 2014

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The driveway is pavement and the garage floor is concrete. There is the smallest space where they meet. The sun beats down on this every day. There must be all of a teaspoon of soil in the space. Yet, a little seed landed here took root. The portulaca is flourishing. Who would have thought? Seeing […]

Rocks under the water

August 20, 2014

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We’ve had an awesome kayaking season this year; the weather has been great and the temperatures very comfortable. The cooler temperatures are a very good thing since I wear long sleeved SPF-50 shirts and they can be pretty uncomfortable when it gets hotter. We’ve mainly kayaked on the Charles River. Every time we go there, […]

All it takes is 10 minutes

July 2, 2014

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Okay, I am now convinced that a 10 minute interval is a very good thing. No surprise, some exercise convinced me. I used to think that if I couldn’t exercise for a solid 60 minutes, that it wasn’t worth exercising. Well, life gets in the way sometimes. I love how a quick 10 minute stretch […]

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