Browsing All Posts filed under »online«

3 Fatal Social Media Mistakes and How to Avoid Them

January 19, 2012

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  We’re all into social media now – even the baby boomers like myself. I must be getting crankier in my old age because social media is really starting to annoy me. Or should I say certain actions in social media are very annoying. My top 3 annoyances in social media: 1. Asking your network… [Read more…]

My 2011 Blog year in review

January 12, 2012

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The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 4,700 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people. The most used… [Read more…]

Beware of guest bloggers

December 8, 2011

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Having a guest blogger for your blog can be a wonderful thing. You get new ideas, new perspective and even a new audience. However, there is a scam going on in the blogospshere that you should know about. These supposed guest bloggers are nothing more than scam artists who want to use your blog to… [Read more…]

Lessons learned from entrepreneurs at FutureM

October 6, 2011

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I spent a fascinating week at the FutureM conference, where leading marketers and technologists shared their knowledge. It was a wonderful experience. Every session was presented by one or more successful entrepreneurs. As I listened to them speak, I started feeling very inadequate. I’ve had the same training as many of these folks, but ended… [Read more…]

What is the future of Marketing in Massachusetts?

September 28, 2011

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    The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts… [Read more…]

Are you afraid to turn off your cell phone?

June 9, 2011

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Really – what will happen if you disconnect from technology? Will the world come to an end? Will your clients disappear? I think not. I am so disgusted by all the people who have their phones attached to their ears, having mindless conversations. I have yet to overhear an important conversation. Why do people have… [Read more…]

How to integrate social media with your website

May 3, 2011

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True to the ‘geek’ nature of Boston BarCamp 6, the second session that I attended was on “True Social Media Integration with Websites.” This talk was given by David Friedman, President and Founder of Boston Logic Technology Partners, a real estate web design and web marketing firm. Here are the highlights from his talk. A… [Read more…]

How to build better online communities

April 27, 2011

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Social media is all about community. Even though most of us are glued to our iPhones and Blackberries, we are doing this so that we can be connected to other people. I say, “what about looking up from these devices and having a face-to-face conversation instead?” Alas, that’s a topic for another blog post. This… [Read more…]

How to be authentic with Social Media – 5 tips

April 13, 2011

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Being authentic is important in your personal brand. It’s also important when you use social media for either business or personal means. I attended a very interesting session about “Being an Authentic Voice in Social Media,” which was co-sponsored by the American Marketing Association Boston Chapter and the Social Media Club of Boston. The panelists… [Read more…]

Create your personal brand: 7 tips

April 6, 2011

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Wouldn’t it be nice if all you had to do to create your unique personal brand was to follow a check list? While it is helpful to have a checklist, the power of creating your brand comes from really thinking about what you do and what makes you unique. Self-knowledge is key for this. You… [Read more…]

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